,

The Flywheel: A Customer-centric Business Model

Optimizing the Sales Funnel with On-going sales, marketing and customer service   The traditional sales funnel has been in practice since 1924 when the concept was first presented in “Bond Salesmanship” by William Townsend.  Since then, it is the code of all sales departments, pasted on walls and referenced in… Read more


,

Why Don’t More B2B Marketers Use Case Studies

Establishing trust and credibility of prospective customers in the B2B market can be stiff, especially with the choices available to consumers today.   Before you can begin to earn their business, it is imperative that you demonstrate credibility and an ability to deliver on what you promise.   Furthermore, content marketing… Read more


,

How To Write An Effective B2B Case Study In 3 Easy Steps

The hype man for your business:   B2B Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services.   This is like showing… Read more


,

Case Study: Increasing Lead Generation in a Competitive Market

In a niche industrial market, our client faced an abundant number of competitors in generating new digital leads. Using our unique methodologies, in one year we were able to generate a 210% increase in lead generation and a 65% increase in marketing efficiency.   Discover below details on what challenges our… Read more