Benefiting from Live Streaming with Influencers

July 20, 2021

Category: B2B Strategy, Marketing Tips


A new social media marketing strategy any brand should consider

 

Exclamation Mark Icon

Did you know: 83% of Instagram users say they find new products or services by browsing the platform. (Source)

blog underline image

 

In the age of social media, many brands and large companies are partnering up with social media influencers to promote their products and to spread brand awareness. All consumers enjoy seeing a product of interest being used.

 

Instagram is one platform that allows influencers to voice their opinions and announce partnerships with different brands.

 

You may follow a few influencers yourself on social media and often enjoy what they have to say about certain products, news, politics, and so on.

 

By now, most Instagram users are familiar with the Stories feature and are now warming up to Instagram Live. For growing brands, utilizing these features is a must for brand recognition to potential followers.

 

Using hashtags is one alternative to grabbing attention but partnering with a social media influencer? That is a whole other ball game that greatly benefits you in the long run. You do not have to worry about clicking “Go Live” on yourself when an influencer can do all that for you!

 

Today, we want to tell you of the benefits you can reap when partnering with an influencer who knows how to utilize a live stream.

 

They Can Reach Out to a Larger Audience – And interact with them too!

 

Example of interacting with a virtual audience

 

The benefit of partnering with an influencer increases the spread of brand awareness to a whole new set of potential consumers. Influencers are the celebrities of social media, and the majority of the highly sought out ones will come with a large following.

 

For you and your company, this enables you to garner a whole new set of potential customers thanks to your partnership. It is like a conduit of audience and followers for your business.

 

Influencers are content creators who know how to market your product in a way that will entice their audience to add your product to their virtual shopping cart. So, if they announce that they will be appearing on your Instagram Live to discuss your items or mention your company– you would see a change in your metrics almost immediately.

 

Another great benefit of having an influencer go-live is their ability to interact with their audience in real-time. If a person has a question, comment, or concern, and your influencer is properly coached on your brand, then they can turn heads and create an improved ROI just for you!

 

Your influencer must grasp the ins and outs of your products to form trust with possible new customers.

 

People enjoy interacting with their favorite social media celebrities – why not announce the opportunity to interact with them on your social media page?

 

The main purpose of utilizing an influencer is to make your brand appeal to a personal connection. That connection causes the consumer to feel engaged once they see a person they are familiar with promoting a potential product they can use in their own life.

 

No Need for SEO – More Creative Freedom

 

Imagery showing a person being creative

 

Avoid SEO, keyword lists, editing, and all that over planning!

 

Live Streaming is a great benefit for you AND your influencers! When they decide to go live – their followers get notified immediately. How?

 

When their followers are casually browsing through their Instagram feed, your influencer profile image will be highlighted at the top of the page, where the Stories are located, to let them know they are live and ready to entertain/inform.

 

Followers will also receive a push notification on their smartphones as well. Double the notification! (Take note, they can turn off this feature.)

 

Partnering with influencers gives them creative freedom and flexibility with your brand to create content and spread awareness. Allowing beneficial creative marketing risks for you and your influencers.

 

You and your influencers can do live shows with themes like:

 

  • Product Demonstrations – Depending on your product or service this is the best way to grow in credibility and trust. Showing how your product works with their favorite online celebrity using it, an immediate benefit, consumers will be ready to order one for themselves. This strategy is perfect for brands who want to show customers what they can expect from their business.

 

  • Q&As – If you already have enough followers online who often leave comments or questions regarding your brand, this would be a great place to start. An influencer can answer questions and provide tips to your audience. Doing a Q&A with an influencer who is well-in-tuned with your brand and products will put customer concerns at ease.

 

  • Interviews – Find experts or influencers in your industry to conduct a compelling interview. It does not have to be formal either. Showing authenticity during an interview is a great way to demonstrate to your audience that your brand is fun and creative. That it is worth it. Doing live interviews also allows your audience to ask questions as well. The interaction will be both lively and informative.

 

  • Product Demonstrations – Depending on your product or service this is the best way to grow in credibility and trust. Showing how your product works with their favorite online celebrity using it, an immediate benefit, consumers will be ready to order one for themselves. This strategy is perfect for brands who want to show customers what they can expect from their business.

 

  • Behind-The-Scenes – Giving your fan base a behind-the-scenes look at your work environment, product manufacturing, etc., with their favorite influencer is a great way to generate authentic content. This theme allows you to gain trust with your consumers.

 

  • Product Announcements – Nothing says new product announcement more than having an established influencer promote it to their audience.

 

And the best part of the live videos – they are longer than 30 seconds and they can be saved to your social media profile, specifically in the highlight section! This can be very beneficial as other influencers or users can share your highlighted live stream to their own story, sprawling popularity, and recognition.

 

All this allows your influencer to create more authentic live streams that are not so SEO-driven and will still generate organic results.

 

Partner with an Influencer and Increase Your ROI

 

Graphical depiction of how online reviews help companies

 

At the end of the day, partnering with an influencer can aid in bringing attention to your brand. Based on the influencer’s personality, following, and willingness to promote your company, it can usher a large ROI to you.

 

Though it may sound simple, it does require effort in finding the right personality to represent your company. There are many websites online that allow you to contact different influencers and jumpstart the process of creating an influencer campaign.

 

Reaching on Instagram is one way to do it, but content freelance websites are another place to locate them as well. If your brand is open to collaboration, making a connection will always be possible.

 

Next time you are on social media, comb through those celebrity influencers you are following and the fellow content creators they are supporting. You may find your next influencer partnership this way.

 

Looking for a more effective marketing tip to drives leads and create ROI?