2 Signs You’re Doing B2B Content Wrong and How to Turn it Around
- B2B, B2B Strategy, Content Marketing, Marketing Tips, SEO
- March 3, 2014
Paulo Cigagna is the Chief Executive Officer (CEO) of Dream Factory. As an entrepreneur, creative director and advertising professional based in Orlando, Florida, he’s experienced in the development of integrated advertising strategies.
He has 26 years of experience developing solutions that can be tracked and analyzed by combining a wide variety of marketing metrics and analytics with innovative and creative design. Paulo holds a Bachelor of Science degree and a Post-Graduate degree in marketing and advertising from FAAP University in São Paulo, Brazil and an MBA from Rollins College Crummer Graduate School of Business.
Paulo is a solutions-driven advertiser who has successfully developed international marketing programs for lead generation, direct sales, business development, corporate communication, branding and sales support.
He is trilingual (Spanish, Portuguese, English) and has extensive world travel and business experience throughout European, Caribbean and South American markets. In the past few years, Paulo has concentrated his efforts in successfully migrating client brand messaging across international markets, giving Dream Factory’s clients the opportunity to expand on a global scale.