Are you ready for the new Facebook Timeline? - Dream Factory

Are you ready for the new Facebook Timeline?

Are you ready for the new Facebook Timeline?

Facebook has been gradually forcing its users to switch over to the new Timeline format since early this year. While some individuals have been reluctant to the switch, companies have been excited for the benefits from a marketing perspective. Regardless of your preference, on March 30th every page will automatically become a Timeline. Rather than

Facebook has been gradually forcing its users to switch over to the new Timeline format since early this year. While some individuals have been reluctant to the switch, companies have been excited for the benefits from a marketing perspective.

Regardless of your preference, on March 30th every page will automatically become a Timeline. Rather than just letting it happen, we recommend preparing for the change in order to fully utilize all of the new features. If you have or are creating a new fan page, here are a few things to keep in mind:

  • Pictures
    • The new layout has the capability to create splashy, media-rich pages. Instead of clicking from tab to tab, photos are nicely laid out and easily accessible. Having pictures directly on the page makes it more aesthetically pleasing.
  • Highlight
    • Not all stories are created equal with the Timeline. Brands can now highlight a story or picture by clicking the highlight button, which will make it much larger than regular stories.
  • Story Telling
    • Timeline makes it easier to tell stories about your brand. A large amount of cross-platform sharing will offer new and exciting ways to tell your story and help with new campaign initiatives.
  • Interaction
    • Brands can better interact with their audience using the new Timeline. When Red Bull made the switch, it created a scavenger hunt contest asking fans to navigate through company history and facts for clues.

Time is running out. Start planning your brand’s Facebook Timeline to capitalize on the format and features it has to offer. Before making the switch, Facebook gives you seven days where the timeline is private, allowing you to update the content and delete what you don’t want before it goes public.

Dream Factory has been on board with the new Timeline from the start. We are very excited about the benefits these changes will offer our social media rich world and what role they play in the future of businesses around the globe.

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