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Account-Based Marketing, Digital Tools for Relevant Targeting

MAXIMIZE YOUR BUDGET WITH RELEVANT ACCOUNT-BASED MARKETING How Account-Based Marketing (ABM) helps B2B businesses generate qualified lead$. Generating qualified leads for your business often poses one of the greatest challenges that B2B companies encounter.  Between all of the sales calls, e-mails and networking, the task of finding interested buyers can… Read more


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Maximize Your Tradeshow Social Media Posts

Best practices for exhibitors to boost engagement   Tradeshow season is a fun and exciting time for your team—especially for networking and engaging with customers or potential leads. But don’t stop there: tradeshow events extend to social media, too, and you won’t want to miss out on the conversation. Read… Read more


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Discover New LinkedIn Features in 2019

How the professional platform became community-driven. Even in 2019, LinkedIn is often characterized as Facebook’s ‘uptight’ brother who only talks about work. That’s no longer true, though: the platform has shifted gears towards building communities and participating in the exchange of ideas.   While B2B businesses typically struggle with platforms… Read more


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How to Make Your Employees Your #1 LinkedIn Advocates

B2B Strategies to Increase LinkedIn Social Presence   LinkedIn has been the best social for B2B social presence for some time now, and it’s not hard to see why: LinkedIn is all about business.   On Facebook and Instagram, you’re competing with cute cat photos and posts about friends and… Read more


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How Google+ Can Make or Break Your Online Presence

Author: MARIA DICESARE, Marketing Coordinator Google’s mission of absolute control of the Internet wouldn’t be complete without social media domination, starting with its own networking platform. Google+ may have had a slow start, but it will eventually unify all search, social and mobile efforts, making it the future of Google.… Read more


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Are you ready for the new Facebook Timeline?

Facebook has been gradually forcing its users to switch over to the new Timeline format since early this year. While some individuals have been reluctant to the switch, companies have been excited for the benefits from a marketing perspective. Regardless of your preference, on March 30th every page will automatically… Read more