The Importance of Qualifying B2B Leads
- Lead Generation, B2B, B2B Strategy
- July 30, 2020
How You Can Use B2B Storytelling to Stand Out You’re just about to throw in the towel. As any B2B business should, you’re doing everything by the book: you’ve published tons of marketing content, you implemented blogging, you’re using email automation, you’re scraping for comments on your Facebook company page, and at this point, read
READ MORECreating content that is strong and informative not only increases your SEO ranking, it also helps increase high-quality lead generation, thus enabling sales efforts. What you write as a marketing professional has a substantial impact on the sales process, and an effective sales enablement strategy is a key aspect of company alignment. Effective marketing
READ MORE5 content marketing tips to help your leads cross the finish line. Once someone clicks into your website, it is a race to see how quickly you can convert that audience member to a sales lead. The material your audience encounters on your website is going to either encourage them to stay or make
READ MOREA new social media marketing strategy any brand should consider Did you know: 83% of Instagram users say they find new products or services by browsing the platform. (Source) In the age of social media, many brands and large companies are partnering up with social media influencers to promote their products and to
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