Our client was aware of the great impact a creative and well-developed website plan has on capturing potential leads in its highly technical industry, however they required someone with the expertise to execute it.
They were also unaware of the current leads that were being generated through their website due to difficulties in analytics, and they weren’t sure how to increase them in both the short and long run.
In order to increase our client’s online presence and generate more leads, the new website was in need of an appropriate balance of functionality and innovative design to not only enhance user interest, but convey the value of products and services in an structured manner.
By creating a modern, elegant, and user-friendly design, Dream Factory developed a website that not only improved lead generation, but better targeted to capture higher quality leads.
Because of our expertise in integrated marketing, we delivered supplemental public relations and social media campaigns to further increase brand exposure and qualified web traffic to the new website.
Through the new overall integrated web marketing strategy, Dream Factory was able to increase the number of high quality leads to their website, deliver better measurements of who these leads were and what they were interested in, and created greater opportunity to convert these leads into sales.
We created cohesion between first-rate digital sales tools, dynamic content, and elegant design to not only generate a greater volume in leads, but deliver more industry-educated leads after viewing the website, streamlining the sales process.