Our telecommunications client had a need to increase market reach within a specific geographical area. Effective communication was required to expose the value of their brand to multiple new segments. Overall, a strategic, integrated marketing plan was necessary to reach those markets.
We developed a segmentation plan that would help our client reach both B2B and B2C markets. The strategy was developed with audience, messaging and branding in mind. The campaign covered a variety of media channels, using buyer research to drive lead generation and sales.
Over the period of 12 months, the overall marketing campaign was carried out diligently, aligning the use of different tactics with seasonal and date-specific opportunities. Throughout the marketing process, the client was given access to identify the achievement of different goals and objectives along the way.
As a result of all efforts, our client reached and harnessed a significant amount of the desired market, and generated brand exposure and recognition throughout.