Our client was in a niche industrial market and competes against over 20 companies in pay-per-click (PPC) advertising. We had to cut through the clutter and deliver the most profitable potential client searches to effective landing pages for our client.
While our client had a significant budget, the market size and number of competitors was considerable as well. We had to focus on quality of messaging, keywords, ads, and landing pages to convert at a higher level while continuously iterating campaigns to ensure an increasing return on marketing investment.
We created segmented campaigns by geography and applied market seasonality calculations to take advantage of high and low season opportunities and optimize campaign efforts.
Our research team used a variety of tools and methodology to identify competitor PPC campaigns and modified our client’s campaigns to rank higher. We developed and launched new landing pages that yielded a substantial increase in superior quality lead conversions.
Highly targeted, customized campaigns allowed for improved budget allocation to priority target group searches. With continued iteration, ROI increased rapidly yielding both an increase of high quality leads (210%) and an increase of marketing efficiency (65%).
Comprehensive research data also uncovered additional tertiary market opportunities. We then expanded the PPC campaign into these areas, creating additional revenue and profit.