What is Account-Based Marketing (ABM)?
ABM targets specific high-value accounts.
THE SNIPER APPROACH TO MARKETING
Instead of casting a wide net with lead-generation efforts, Dream Factory uses ABM to work closely with your sales team to identify key prospects and then customize messages and programs to the buying team within targeted accounts.
ABM is precise, targeted, personalized and measurable. It provides the highest ROI among B2B marketing tactics and strategies while providing less waste and risk. The approach makes it easier to align sales with marketing for consistent marketing that grows accounts.
Top benefits of Account-Based Marketing
With its personalized approach and attention to detail, there are several advantages to account-based marketing.
- Faster Sales Process
- Clearer Path To ROI
- Cost Efficiency
- Sales-Marketing Effort Synchronization
- The Right Target, The Right Leads
- Personalized Targeting of an Organization
- Larger Return on Investment
- Optimizes Sales/Marketing Teamwork
- Proactive, Not Reactive.
- Deliver Personalized Messages
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