How Your Agency Can Stay Current

May 23, 2012

Category: Company Events


When it comes to advertising and marketing agencies today, one thing is for certain; things are constantly changing. From new apps to social platforms, it seems like companies could have an entire department dedicated to staying current with this ever-changing industry. Although hard to have all of your bases covered, we’ve compiled a list of things you (and your entire staff), to ensure everyone is in the know. Guest Speakers and Conferences We are lucky to be working in an industry that surrounds us with many admirable and successful individuals. And when we’re really lucky, these people like to talk about themselves. Keep track of and follow the people you like as they can be end up being some of your most valuable resources. Then, when they speak at your local university and or other social gathering, you can be part of the magic. Send your junior creatives or go as a team! There is always a ton of insight to gain.   Local Ad2 Programs There are many industry groups out there such as AAF but have you been staying in touch with your local Ad2 Program? Most cities have an active branch of one or the other and they’re a great way to stay involved in your local advertising community. Below are just a few things they offer:

  • Achievement Awards
  • National Conferences
  • Networking Opportunities
  • Workshops

Being involved is great for your organization and it can help with team bonding as well as exposure for your agency. For more information about your local Ad 2, or to find out how to start one in your area, visit the National Ad 2 Web site at www.ad2.org or contact AAF’s club services department at (800) 999-2231 or clubs@aaf.org Webinars Webinars are a great asset for quick and valuable industry information. And the best part is, they’re free! From social media strategies and web traffic to measurement tools, you can find information on virtually anything. TIP: Most webinars implement a hashtag and tweet chat. Gather your team or entire agency and Tweet along with the presentation, you can engage and interact with other agencies and users, to gain even more insight on the topic. Creative Festivals There are a lot of unique ways to explore your creativity both as an individual and as an agency and one great way is to surround yourself with other creative festivals. Every year, there are different, weekend festivals around the country aimed to share new technology trends and artistic strategies. Some of the things you can expect include:

  • Keynote Speakers
  • Conferences
  • Graphic Design/Artistic Exhibits
  • Bands

The best part is, most festivals take place on the weekend. So do your research and find a creative festival near you. There is tons to do, tons to learn and usually at a great price! To check out some creative/graphic design festivals that are going on this year, visit: