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Why have a copywriter on your marketing team?

Content marketing is one of the top strategies to set your business apart from the crowd with niche content material.  It has been proven to increase lead generation and also to improve the likelihood of purchase following exposure to educational content via your business.  Don’t take our word for it… Read more

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Why Don’t More B2B Marketers Use Case Studies

Establishing trust and credibility of prospective customers in the B2B market can be stiff, especially with the choices available to consumers today.   Before you can begin to earn their business, it is imperative that you demonstrate credibility and an ability to deliver on what you promise.   Furthermore, content marketing… Read more


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3 Marketing Takeaways with Dream Factory COO, Jim Londeree

The benefits of using SharpSpring to help clients form an inbound marketing strategy Marketing automation refers to software platforms that help businesses automate their marketing and sales engagement processes to generate more leads, convert those leads to sales, and optimize ROI. Many marketing departments automate common tasks such as: emails,… Read more


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Our Top 3 Trends of MarTech 2018

The Dream Team Recaps our Trip to San Jose! The Dream Team is back from the MarTech 2018 Conference, where the latest innovations in marketing, technology and management are shared with thousands of senior-level marketers. Our CEO and COO, Paulo Cigagna and Jim Londeree, flew off to San Francisco and… Read more


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3 Reasons to Fall in Love with Marketing Automation

Spreading yourself too thin is an all too common problem for many marketers. Repetitive tasks like blogging, distributing emails, checking leads and other ongoing monthly actions can take valuable time away from focusing on marketing goals or brainstorming for a new project. Instead of drowning in work and cursing the… Read more


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Segmenting for Successful Lead Nurturing

  One lead is not always the same as another. Often, leads of varying characteristics must be engaged in different ways through your marketing efforts. For example, an executive at a company is not necessarily looking for the same thing as an intern, and the right messaging for each of… Read more


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How to Generate Leads in B2B Using Marketing Automation

Author: MONIQUE OLAN, Marketing Supervisor In B2B marketing, no matter the industry, the focus is on lead generation and creating content that effectively supports the development of these leads. When it comes to producing revenue, no other tool has quite the same returns as marketing automation. This is because of how well… Read more