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The Return of the Tradeshows

Marketing Wars: Return of the Tradeshows   What to expect from the industry and on the tradeshow floor   The decline of COVID-19 cases, implementation of vaccines, and precautions put in place by companies and individuals have allowed us to begin the process of adjusting to our “new normal”.  … Read more

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Benefiting from Live Streaming with Influencers

A new social media marketing strategy any brand should consider   Did you know: 83% of Instagram users say they find new products or services by browsing the platform. (Source)   In the age of social media, many brands and large companies are partnering up with social media influencers to… Read more


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How Google+ Can Make or Break Your Online Presence

Author: MARIA DICESARE, Marketing Coordinator Google’s mission of absolute control of the Internet wouldn’t be complete without social media domination, starting with its own networking platform. Google+ may have had a slow start, but it will eventually unify all search, social and mobile efforts, making it the future of Google.… Read more


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How to Master Google Algorithm Updates

Author: MARIA DICESARE, Junior Marketing Coordinator Panda and Penguin and Hummingbird, oh my! Google recently introduced its new search algorithm, Hummingbird,which has affected roughly 90% of all searches. To put that high percentage into perspective, past updates like Panda and Penguin only affected 5% of searches, at most. This was… Read more