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4 Ways to Automate Your B2B Email Marketing

Have you checked your email lately?   Is it full of daily newsletters or time-sensitive sales deals from your favorite companies?   This is actually a crucial marketing strategy many companies use to create leads while also nurturing their current clients.   In order to create a marketing strategy that… Read more

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Diversity in Marketing – A Timeline to Today

In honor of Black History Month, here’s a timeline that acknowledges the numerous black voices that used the evolution of media to date.   According to The Museum of Public Relations, the development of human communication dates back as far as 37000 BC with the use of cave drawings. Throughout… Read more


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How to Master Google Algorithm Updates

Author: MARIA DICESARE, Junior Marketing Coordinator Panda and Penguin and Hummingbird, oh my! Google recently introduced its new search algorithm, Hummingbird,which has affected roughly 90% of all searches. To put that high percentage into perspective, past updates like Panda and Penguin only affected 5% of searches, at most. This was… Read more


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6 Best Practices for B2B Content Marketing

Author: MONIQUE OLAN, Marketing Supervisor You hear it tossed around a lot when people talk about marketing for B2B – you need to use content marketing. They’re right, you know? Content marketing is a very important component when trying to reach your target market in the B2B field. So what is content… Read more