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How to Create a B2B Buyer Persona

Written By: Ceara Hickerson   As a B2B professional, you want to place your service and business in front of the correct buyer who you can convert into a trusted customer.   So, the question is who is your “ideal customer”? This is known as the B2B buyer persona and… Read more

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The Importance of Qualifying B2B Leads

Written By: Mary Kaitlin Des Jardins   Quality over quantity – an age old saying that not only applies to your social circle, but to your lead generation strategy for your B2B business as well.   Honestly, qualifying your leads is so important that we decided to write an entire… Read more