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How SEO is Different for B2B Companies

Written By: Ceara Hickerson   …And how to optimize SEO to drive leads and make conversions in your funnel   Every company with a website that monetizes their goods and services is looking for the coveted organic search engine result. In plain English, the goal of your online presence is… Read more


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How SEO is Different for B2B Companies

Written By: Ceara Hickerson   …And how to optimize SEO to drive leads and make conversions in your funnel   Every company with a website that monetizes their goods and services is looking for the coveted organic search engine result. In plain English, the goal of your online presence is… Read more


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Discover New LinkedIn Features in 2019

How the professional platform became community-driven. Even in 2019, LinkedIn is often characterized as Facebook’s ‘uptight’ brother who only talks about work. That’s no longer true, though: the platform has shifted gears towards building communities and participating in the exchange of ideas.   While B2B businesses typically struggle with platforms… Read more


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Stop Ignoring Storytelling: Your #1 B2B Strategy

How You Can Tell Stories to Stand Out You’re just about to throw in the towel. As any B2B business should, you’re doing everything by the book: you’ve published tons of marketing content, you implemented blogging, you’re using email automation, you’re scraping for comments on your Facebook company page, and… Read more


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Celebrating the Evolution of Women in Marketing

Dream Factory on International Women’s Day 2019   Today is the 108th International Women’s Day, and we’ve come a long way from the Mad Men era of marketing. In fact, women make up 50% of those working in advertising, and that number has stayed stable for the past few years.… Read more


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Why Account-Based Marketing is Your Essential B2B Strategy

How ABM Provides Your B2B Business with Qualified Leads   Have you ever received an email that got your name or profession wrong? How about a “personal” ad that tried to sell you something you’ve never been interested in? Poorly targeted campaigns are a surefire way to miss out on… Read more


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Why AI and Machine Learning Won’t Make Agencies Obsolete

And How Automation Makes Us Stronger Competitors   Hollywood has taught us that machine learning and artificial intelligence will someday replace us. Movies like Terminator have provided us with a paradigm that it’s us or them. Simply put, this is not the case. It’s true that machine learning is growing at an exponential… Read more


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5 Ways to Weather “Digital Disruption”

  …And How Dream Factory Helps You Do It   “Digital disruption” is the shift that occurs when advances in technology affect an industry’s business model and impact the value of its goods and services. While this isn’t a new concept (when was the last time you went to a… Read more


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How to Make Your Employees Your #1 LinkedIn Advocates

B2B Strategies to Increase LinkedIn Social Presence   LinkedIn has been the best social for B2B social presence for some time now, and it’s not hard to see why: LinkedIn is all about business.   On Facebook and Instagram, you’re competing with cute cat photos and posts about friends and… Read more


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Our Top 3 Trends of MarTech 2018

The Dream Team Recaps our Trip to San Jose! The Dream Team is back from the MarTech 2018 Conference, where the latest innovations in marketing, technology and management are shared with thousands of senior-level marketers. Our CEO and COO, Paulo Cigagna and Jim Londeree, flew off to San Francisco and… Read more


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How Net Neutrality Impacts Your Business

And Why Losing It Matters Once again, Chairman Pai of the FCC has moved to abolish net neutrality rules. This has sparked a strong reaction online, leaving some bystanders to wonder: what exactly is net neutrality? Why should it matter to me and my business? And if we lose net… Read more