Creating a Content Marketing Schedule

June 10, 2021

Category: B2B Strategy, Marketing Tips, Marketing Trends


How often should I create content?

 

By now, your marketing team should have created a list of topics and types of content that they will be creating for your B2B company. This includes blogs about certain materials, podcasts interviewing employees of your business, landing pages with case studies and more.

 

Once the topics are discussed and some of your associates are working on creating the content, it is time to determine your content marketing schedule.

 

Why bother?

 

Because – Organization is key when it comes to effectively utilizing great quality content marketing.  Without a plan that everyone on your team is wary of, you may end up with a sticky [note] situation and no content direction.

 

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There are several different ways one can keep track of a content schedule.

 

At Dream Factory, we pride ourselves on keeping a good grip on our organization when it comes to creating and scheduling content for our clients.

 

We utilize automated marketing applications, excel worksheets, and project management software and tools to ensure we are on top of our content marketing strategies.

 

By scheduling marketing content ahead of time, this allows: ample time to plan future content development; focus on other important projects; and leaves a little wiggle room for any emergency content needed to be executed. “Winging it” won’t cut it in the marketing game.

 

Keeping a constant rhythm of published content allows your potential client base to understand your company and your business endeavors.

 

Make Your Life Easier, Use Templates:

 

There are several types of content schedule templates you can create or download in order to keep track of your content. You could also utilize calendars through various marketing applications available.

 

Here are some examples of templates we like to utilize here at Dream Factory:

 

Excel Worksheets:

 

Example of Excel Content Spreadsheet

 

Creating a content marketing schedule workbook may sound a hassle, but you don’t have to be a certified excel professional to use this computer program.

 
 

We’ll do some of the work for you! Download our sample content schedule here:

 

 

 

This gives you the ability to add and change the schedule as you go along. You can add new rows and columns to adhere to those last-minute projects you wanted to squeeze in.

 

This is the way you want to go if you would like to spend little to none on creating a content schedule.

 

A Physical Calendar:

 

Man Checking Phone and Calendar for scheduling

 

Some who consider pen-and-paper their best friend may enjoy utilizing a written schedule. Simple, yet cost effective [$10 or less] if you are considering a small budget.

 

While this may sound like an easier route to take rather than wrestle with a complicated excel workbook, one must be wary that you may not have as much flexibility with moving around your scheduled posts… without making a mess of your calendar.

 

If you’re a list maker, this may be helpful to you.

 

Automated Content Marketing Applications:

 

For certain types of content, like social media posts, there are several marketing applications you can use to schedule and post your content. Applications like HootSuite and SharpSpring will take care of it all for you!

 

Post to social media platforms like Facebook, Twitter, LinkedIn even without you present to click submit. Once you set a designated time, you can spread posts across your calendar and set your marketing team free from business hours.

 

Some of these applications will even tell you when the optimal window to post occurs. Helping you reach your target audience at the best times of the day.  In the case of SEMRush, as shown below, it will suggest a time, but also give you a range of when your users are most active and likely to see your posts on social media channels.

 

Example of Scheduling Posts

 

How often should I publish content?

 

How often you publish is dependent on your company. Smaller companies have much success posting a few times per week, while larger companies publish content daily.

 

For SEO purposes, posting frequently is best if your goal is to raise organic traffic to your site. If your company only has one person representing your company’s marketing, then daily content is an unrealistic goal to place on a person.

 

Marking a calendar to publish or update content twice a week, whether online or on a desk calendar, may be a great way to start creating a schedule. Ultimately, the decision of how frequently you must publish or update your company’s content is up to you.

 

Thoughts to Consider:

 

Before you select two random days in your workweek to begin scheduling and posting content, look at your analytics to help you create better B2B content marketing.

 

Check to see what time most of your viewers are active during the day and use a buyer persona, to determine what type of content would suit them.

 

Creating content is the fun part of the marketing business because it allows you to use your creativity and programs. Scheduling requires knowledge of the viewers and a good hour to set aside for planning accordingly.

 

If your business focuses more on providing a specific B2B service and has a great company culture, use things like the National Day Calendar to create and schedule content about the holidays and annual events.

 

Ready to promote great content that generates great leads?

Speak with one of our team members today to learn more: