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The Flywheel: A Customer-centric Business Model

Optimizing the Sales Funnel with On-going sales, marketing and customer service   The traditional sales funnel has been in practice since 1924 when the concept was first presented in “Bond Salesmanship” by William Townsend.  Since then, it is the code of all sales departments, pasted on walls and referenced in… Read more


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SEO & PPC: A Marketing Match to Add to Your B2B Strategy

4 Ways SEO and PPC Work Best Together   Have you analyzed your marketing budget?   Are you trying to figure out what is the best way to gain views, clicks, or an audience to your website?   Which is better for your marketing campaign, PPC or SEO? Depending on… Read more


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How SEO is Different for B2B Companies

Written By: Ceara Hickerson   …And how to optimize SEO to drive leads and make conversions in your funnel   Every company with a website that monetizes their goods and services is looking for the coveted organic search engine result. In plain English, the goal of your online presence is… Read more


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5 Steps for Finding the Perfect Keywords for SEO

Your Rainbow to the “Pot of Gold” of SEO Ranking   When it comes to SEO, having the perfect keyword can definitely feel like finding the “pot of gold” at the end of the rainbow. When it’s a struggle to find the right keywords, though, it can be overwhelming to… Read more