5 content marketing tips to help your leads cross the finish line. Once someone clicks into your website, it is a race to see how quickly you can convert that audience member to a sales lead. The material your audience encounters on your website is going to either encourage… Read more
A B2B guide to maneuvering through social media Do you recall the last time you were on social media? Twitter, LinkedIn, Facebook, or even the “Gram”? As you may have noticed over the years, all four platforms have been utilizing the hashtag, formerly known as the pound symbol, in… Read more
Reflections from the desks of Dream Factory’s CEO & COO As we look back on 2020, we realize how drastic the changes have been in marketing tactics. From the suspension of traditional in-person events to the rise of remote work, we have all adjusted to fit the mold of… Read more
5 Strategies to Consider for this Holiday Season While this holiday season may be a little unique given the environment, that doesn’t mean you should stop preparing for the holiday season. By now the thought of Thanksgiving and other upcoming winter holidays have crossed your mind. Even though… Read more
When your body has an unusual ache or pain, a person generally takes themselves to a physician or chiropractor for an adjustment to a nonalignment. You may have seen videos circulating around the internet of people being twisted like pretzels to pop things into place. As oddly satisfying or… Read more
Tradeshows were once the most important way for those in the B2B sector to bring in leads, make deals and get their product or service in front of the right people. The energetic environments and often ideal get-away locations have always been attractive features of trade expos for both business… Read more
Navigating the murky waters of the B2B Marketplace during the COVID-19 pandemic has been anything but smooth sailing. Investment and financial services companies, like Goldman Sachs and Forbes, are comparing our current state of affairs to calamities like the 2001 financial crisis and the Great Recession in 2008. The… Read more
7 tips to create a better B2B content marketing strategy Is your B2B strategy driving the kind of results you are looking for? Statistics show that most marketers in the B2B sector either do not know how to approach B2B content marketing or are not confident in their overall content… Read more
MAXIMIZE YOUR BUDGET WITH RELEVANT ACCOUNT-BASED MARKETING How Account-Based Marketing (ABM) helps B2B businesses generate qualified lead$. Generating qualified leads for your business often poses one of the greatest challenges that B2B companies encounter. Between all of the sales calls, e-mails and networking, the task of finding interested buyers can… Read more
Dream Factory on International Women’s Day 2019 Today is the 108th International Women’s Day, and we’ve come a long way from the Mad Men era of marketing. In fact, women make up 50% of those working in advertising, and that number has stayed stable for the past few years.… Read more
How ABM Provides Your B2B Business with Qualified Leads Have you ever received an email that got your name or profession wrong? How about a “personal” ad that tried to sell you something you’ve never been interested in? Poorly targeted campaigns are a surefire way to miss out on… Read more