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Why have a copywriter on your marketing team?

Content marketing is one of the top strategies to set your business apart from the crowd with niche content material.  It has been proven to increase lead generation and also to improve the likelihood of purchase following exposure to educational content via your business.  Don’t take our word for it… Read more

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Why Don’t More B2B Marketers Use Case Studies

Establishing trust and credibility of prospective customers in the B2B market can be stiff, especially with the choices available to consumers today.   Before you can begin to earn their business, it is imperative that you demonstrate credibility and an ability to deliver on what you promise.   Furthermore, content marketing… Read more


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Diversity in Marketing – A Timeline to Today

In honor of Black History Month, here’s a timeline that acknowledges the numerous black voices that used the evolution of media to date.   According to The Museum of Public Relations, the development of human communication dates back as far as 37000 BC with the use of cave drawings. Throughout… Read more


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5 B2B Content Marketing Trends in 2021

Reflections from the desks of Dream Factory’s CEO & COO   As we look back on 2020, we realize how drastic the changes have been in marketing tactics.  From the suspension of traditional in-person events to the rise of remote work, we have all adjusted to fit the mold of… Read more


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B2B Holiday Marketing Strategies: 2020 Pandemic Edition

5 Strategies to Consider for this Holiday Season   While this holiday season may be a little unique given the environment, that doesn’t mean you should stop preparing for the holiday season. By now the thought of Thanksgiving and other upcoming winter holidays have crossed your mind.   Even though… Read more


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The Importance of Aligning Company Departments

When your body has an unusual ache or pain, a person generally takes themselves to a physician or chiropractor for an adjustment to a nonalignment. You may have seen videos circulating around the internet of people being twisted like pretzels to pop things into place.   As oddly satisfying or… Read more


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3 Reasons Webinars Bring Value to B2B Companies in 2020

Tradeshows were once the most important way for those in the B2B sector to bring in leads, make deals and get their product or service in front of the right people. The energetic environments and often ideal get-away locations have always been attractive features of trade expos for both business… Read more


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Better B2B Content Marketing – Beyond “Best Practices”

7 tips to create a better B2B content marketing strategy Is your B2B strategy driving the kind of results you are looking for? Statistics show that most marketers in the B2B sector either do not know how to approach B2B content marketing or are not confident in their overall content… Read more


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Account-Based Marketing, Digital Tools for Relevant Targeting

MAXIMIZE YOUR BUDGET WITH RELEVANT ACCOUNT-BASED MARKETING How Account-Based Marketing (ABM) helps B2B businesses generate qualified lead$. Generating qualified leads for your business often poses one of the greatest challenges that B2B companies encounter.  Between all of the sales calls, e-mails and networking, the task of finding interested buyers can… Read more


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Celebrating the Evolution of Women in Marketing

Dream Factory on International Women’s Day 2019   Today is the 108th International Women’s Day, and we’ve come a long way from the Mad Men era of marketing. In fact, women make up 50% of those working in advertising, and that number has stayed stable for the past few years.… Read more