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The Flywheel: A Customer-centric Business Model

Optimizing the Sales Funnel with On-going sales, marketing and customer service   The traditional sales funnel has been in practice since 1924 when the concept was first presented in “Bond Salesmanship” by William Townsend.  Since then, it is the code of all sales departments, pasted on walls and referenced in… Read more


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The Flywheel: A Customer-centric Business Model

Optimizing the Sales Funnel with On-going sales, marketing and customer service   The traditional sales funnel has been in practice since 1924 when the concept was first presented in “Bond Salesmanship” by William Townsend.  Since then, it is the code of all sales departments, pasted on walls and referenced in… Read more


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Creating a Content Marketing Schedule

How often should I create content?   By now, your marketing team should have created a list of topics and types of content that they will be creating for your B2B company. This includes blogs about certain materials, podcasts interviewing employees of your business, landing pages with case studies and… Read more


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Diversity in Marketing – A Timeline to Today

In honor of Black History Month, here’s a timeline that acknowledges the numerous black voices that used the evolution of media to date.   According to The Museum of Public Relations, the development of human communication dates back as far as 37000 BC with the use of cave drawings. Throughout… Read more


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5 B2B Content Marketing Trends in 2021

Reflections from the desks of Dream Factory’s CEO & COO   As we look back on 2020, we realize how drastic the changes have been in marketing tactics.  From the suspension of traditional in-person events to the rise of remote work, we have all adjusted to fit the mold of… Read more


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B2B Holiday Marketing Strategies: 2020 Pandemic Edition

5 Strategies to Consider for this Holiday Season   While this holiday season may be a little unique given the environment, that doesn’t mean you should stop preparing for the holiday season. By now the thought of Thanksgiving and other upcoming winter holidays have crossed your mind.   Even though… Read more


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The Importance of Aligning Company Departments

When your body has an unusual ache or pain, a person generally takes themselves to a physician or chiropractor for an adjustment to a nonalignment. You may have seen videos circulating around the internet of people being twisted like pretzels to pop things into place.   As oddly satisfying or… Read more


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3 Reasons Webinars Bring Value to B2B Companies in 2020

Tradeshows were once the most important way for those in the B2B sector to bring in leads, make deals and get their product or service in front of the right people. The energetic environments and often ideal get-away locations have always been attractive features of trade expos for both business… Read more


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Better B2B Content Marketing – Beyond “Best Practices”

7 tips to create a better B2B content marketing strategy Is your B2B strategy driving the kind of results you are looking for? Statistics show that most marketers in the B2B sector either do not know how to approach B2B content marketing or are not confident in their overall content… Read more