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Benefiting from Live Streaming with Influencers

A new social media marketing strategy any brand should consider   Did you know: 83% of Instagram users say they find new products or services by browsing the platform. (Source)   In the age of social media, many brands and large companies are partnering up with social media influencers to… Read more

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7 Ways to Get to Know Your B2B Customers

Do more than just send emails – Get personal with your clients   When was the last time you can confidently say, “I know my B2B customers like the back of my hand”? Many of you may be scratching your head because you refused to go past the invisible line… Read more


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Benefiting from Live Streaming with Influencers

A new social media marketing strategy any brand should consider   Did you know: 83% of Instagram users say they find new products or services by browsing the platform. (Source)   In the age of social media, many brands and large companies are partnering up with social media influencers to… Read more


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A B2B Guide to YouTube

Marketing yourself on a platform to bring in a few subscribers and maybe even a fan base.   Did you know that nearly 76% of B2B marketing professionals report including video content in their overall digital strategies? (Source: tubularinsights.com)   Jumping into the YouTube platform may be just what your… Read more


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Creating a Content Marketing Schedule

How often should I create content?   By now, your marketing team should have created a list of topics and types of content that they will be creating for your B2B company. This includes blogs about certain materials, podcasts interviewing employees of your business, landing pages with case studies and… Read more


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4 Ways to Automate Your B2B Email Marketing

Have you checked your email lately?   Is it full of daily newsletters or time-sensitive sales deals from your favorite companies?   This is actually a crucial marketing strategy many companies use to create leads while also nurturing their current clients.   In order to create a marketing strategy that… Read more


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SEO & PPC: A Marketing Match to Add to Your B2B Strategy

4 Ways SEO and PPC Work Best Together   Have you analyzed your marketing budget?   Are you trying to figure out what is the best way to gain views, clicks, or an audience to your website?   Which is better for your marketing campaign, PPC or SEO? Depending on… Read more


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Hashtag Campaigns – Do you need them?

A B2B guide to maneuvering through social media   Do you recall the last time you were on social media? Twitter, LinkedIn, Facebook, or even the “Gram”? As you may have noticed over the years, all four platforms have been utilizing the hashtag, formerly known as the pound symbol, in… Read more


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5 B2B Content Marketing Trends in 2021

Reflections from the desks of Dream Factory’s CEO & COO   As we look back on 2020, we realize how drastic the changes have been in marketing tactics.  From the suspension of traditional in-person events to the rise of remote work, we have all adjusted to fit the mold of… Read more


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How To Write An Effective B2B Case Study In 3 Easy Steps

The hype man for your business:   B2B Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services.   This is like showing… Read more


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CRMs – What Your Marketing Stack Should Include

Written By: Celina DeCastro How do you keep in contact with your clients? Do you have a folder with their information to keep handy before meetings? Do you still use a Rolodex of your clients’ numbers nearby?   Maybe it’s time to retire the Rolodex and Excel sheets containing vital… Read more


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The Importance of Aligning Company Departments

When your body has an unusual ache or pain, a person generally takes themselves to a physician or chiropractor for an adjustment to a nonalignment. You may have seen videos circulating around the internet of people being twisted like pretzels to pop things into place.   As oddly satisfying or… Read more