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The Flywheel: A Customer-centric Business Model

Optimizing the Sales Funnel with On-going sales, marketing and customer service   The traditional sales funnel has been in practice since 1924 when the concept was first presented in “Bond Salesmanship” by William Townsend.  Since then, it is the code of all sales departments, pasted on walls and referenced in… Read more


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The Flywheel: A Customer-centric Business Model

Optimizing the Sales Funnel with On-going sales, marketing and customer service   The traditional sales funnel has been in practice since 1924 when the concept was first presented in “Bond Salesmanship” by William Townsend.  Since then, it is the code of all sales departments, pasted on walls and referenced in… Read more


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The Return of the Tradeshows

Marketing Wars: Return of the Tradeshows   What to expect from the industry and on the tradeshow floor   The decline of COVID-19 cases, implementation of vaccines, and precautions put in place by companies and individuals have allowed us to begin the process of adjusting to our “new normal”.  … Read more


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Benefiting from Live Streaming with Influencers

A new social media marketing strategy any brand should consider   Did you know: 83% of Instagram users say they find new products or services by browsing the platform. (Source)   In the age of social media, many brands and large companies are partnering up with social media influencers to… Read more


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A B2B Guide to YouTube

Marketing yourself on a platform to bring in a few subscribers and maybe even a fan base.   Did you know that nearly 76% of B2B marketing professionals report including video content in their overall digital strategies? (Source: tubularinsights.com)   Jumping into the YouTube platform may be just what your… Read more


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Creating a Content Marketing Schedule

How often should I create content?   By now, your marketing team should have created a list of topics and types of content that they will be creating for your B2B company. This includes blogs about certain materials, podcasts interviewing employees of your business, landing pages with case studies and… Read more


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4 Ways to Automate Your B2B Email Marketing

Have you checked your email lately?   Is it full of daily newsletters or time-sensitive sales deals from your favorite companies?   This is actually a crucial marketing strategy many companies use to create leads while also nurturing their current clients.   In order to create a marketing strategy that… Read more


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SEO & PPC: A Marketing Match to Add to Your B2B Strategy

4 Ways SEO and PPC Work Best Together   Have you analyzed your marketing budget?   Are you trying to figure out what is the best way to gain views, clicks, or an audience to your website?   Which is better for your marketing campaign, PPC or SEO? Depending on… Read more


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Hashtag Campaigns – Do you need them?

A B2B guide to maneuvering through social media   Do you recall the last time you were on social media? Twitter, LinkedIn, Facebook, or even the “Gram”? As you may have noticed over the years, all four platforms have been utilizing the hashtag, formerly known as the pound symbol, in… Read more


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5 B2B Content Marketing Trends in 2021

Reflections from the desks of Dream Factory’s CEO & COO   As we look back on 2020, we realize how drastic the changes have been in marketing tactics.  From the suspension of traditional in-person events to the rise of remote work, we have all adjusted to fit the mold of… Read more