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The Return of the Tradeshows

Marketing Wars: Return of the Tradeshows   What to expect from the industry and on the tradeshow floor   The decline of COVID-19 cases, implementation of vaccines, and precautions put in place by companies and individuals have allowed us to begin the process of adjusting to our “new normal”.  … Read more

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Benefiting from Live Streaming with Influencers

A new social media marketing strategy any brand should consider   Did you know: 83% of Instagram users say they find new products or services by browsing the platform. (Source)   In the age of social media, many brands and large companies are partnering up with social media influencers to… Read more


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7 Ways to Get to Know Your B2B Customers

Do more than just send emails – Get personal with your clients   When was the last time you can confidently say, “I know my B2B customers like the back of my hand”? Many of you may be scratching your head because you refused to go past the invisible line… Read more


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A B2B Guide to YouTube

Marketing yourself on a platform to bring in a few subscribers and maybe even a fan base.   Did you know that nearly 76% of B2B marketing professionals report including video content in their overall digital strategies? (Source: tubularinsights.com)   Jumping into the YouTube platform may be just what your… Read more


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What Makes B2B Content Interesting?

Content that informs and entertains   Can you be entertained and learn at the same time? Of course, we as individuals in this ever-adapting industry are constantly learning new things that are beneficial to the company and at times can be fun to learn. The way we learn new marketing… Read more


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How To Write An Effective B2B Case Study In 3 Easy Steps

The hype man for your business:   B2B Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services.   This is like showing… Read more


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Lead Decay – And What To Do About It

Written By: Celina DeCastro   Don’t call a zombie hunter when your leads begin to decay   As we have learned in our recent blog posts, generating leads and following a lead score is important when it comes to turning those leads in to clients. But what happens when the… Read more