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Creating a Content Marketing Schedule

How often should I create content?   By now, your marketing team should have created a list of topics and types of content that they will be creating for your B2B company. This includes blogs about certain materials, podcasts interviewing employees of your business, landing pages with case studies and… Read more

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Office Healthline with the Dream Team

Tips For Staying Fit and Focusing on Wellness with Your Favorite Marketing Team   As we further progress into 2021, it is important to remind our readers that while you are busy typing away, filing reports, and sitting at your office eight hours a day; You should take the initiative… Read more


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What Makes B2B Content Interesting?

Content that informs and entertains   Can you be entertained and learn at the same time? Of course, we as individuals in this ever-adapting industry are constantly learning new things that are beneficial to the company and at times can be fun to learn. The way we learn new marketing… Read more


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How To Write An Effective B2B Case Study In 3 Easy Steps

The hype man for your business:   B2B Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services.   This is like showing… Read more


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Lead Decay – And What To Do About It

Written By: Celina DeCastro   Don’t call a zombie hunter when your leads begin to decay   As we have learned in our recent blog posts, generating leads and following a lead score is important when it comes to turning those leads in to clients. But what happens when the… Read more