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The Flywheel: A Customer-centric Business Model

Optimizing the Sales Funnel with On-going sales, marketing and customer service   The traditional sales funnel has been in practice since 1924 when the concept was first presented in “Bond Salesmanship” by William Townsend.  Since then, it is the code of all sales departments, pasted on walls and referenced in… Read more


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Office Healthline with the Dream Team

Tips For Staying Fit and Focusing on Wellness with Your Favorite Marketing Team   As we further progress into 2021, it is important to remind our readers that while you are busy typing away, filing reports, and sitting at your office eight hours a day; You should take the initiative… Read more


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Working From Home – How We’ve Managed So Far

Catch up with our Dream Team – who have recently taken their workload home.   In these unprecedented times, we at Dream Factory, like many other companies across the nation, have been working from home to preserve the safety and well-being of our employees.   As we have no choice… Read more


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Dream Factory’s “Eggcellent” Start to Spring 2019

Behind the scenes with the Dream Team     How does an agency bounce into spring, aside from marketing? At Dream Factory, we did everything this year from a relaxing massage to enjoying a Friday mimosa, and competing in an officewide Easter egg hunt! Get an inside look at what… Read more


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Celebrating the Evolution of Women in Marketing

Dream Factory on International Women’s Day 2019   Today is the 108th International Women’s Day, and we’ve come a long way from the Mad Men era of marketing. In fact, women make up 50% of those working in advertising, and that number has stayed stable for the past few years.… Read more


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Happy Birthday, Dream Factory! Celebrating 19 Years of Innovation

Happy birthday, Dream Factory! Back in August of 1999, Paulo Cigagna and Jim Londeree founded a marketing agency designed to help their clients succeed in an increasingly competitive marketplace. Nineteen years of innovation later, the Dream Team celebrated our company’s anniversary with a Café Noir company lunch (our favorite!). What’s… Read more


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The Dream Team Has a Ball at Topgolf Orlando

Two teams enter. Only one team wins. These were the sacred rules of the Topgolf Orlando showdown between the members of the Dream Factory Agency. Friends became enemies; otherwise pleasant account managers and coworkers became grizzled soldiers in a battle for victory and glory. Perhaps we exaggerate. Or perhaps the… Read more