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How SEO is Different for B2B Companies

Written By: Ceara Hickerson   …And how to optimize SEO to drive leads and make conversions in your funnel   Every company with a website that monetizes their goods and services is looking for the coveted organic search engine result. In plain English, the goal of your online presence is… Read more


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What Every B2B Brand Should Know About Brand Voice

Three Secrets to B2B Branding Know Your Brand Why Businesses, just like consumers, have needs and desires—and fortunately, their needs are comparatively straightforward. B2B purchases are never impulsive, but focused on necessity and logical reasoning. So when considering your brand, start by asking yourself two simple questions: Why does our… Read more


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3 Reasons Why Your Site Needs to Be Responsive in 2014

If your website is not responsive yet, it should be. A responsive site, if you have not heard, simply means that your website “responds” to fit and function on various screen sizes, from a desktop to different tablets and smartphone browsers, while still using the same code. One previous trend,… Read more


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Build Your Visual Position

Author: DANIELLE FLEMING, Creative Manager Your company needs to have a brand identity that is easily recognized and stands out in a crowd. Brand identity, however, goes beyond just a strong logo design and the messaging you create. You also need to build what is called your “visual position.” Your visual position… Read more


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You Have a Tagline, But Where Should It Go?

Author: DANIELLE FLEMING, Creative Manager You have brainstormed, had a few back-and-forths, and you decided on an official tagline for your company. Fantastic! However, while you’ve thought deeply on the marketing value this tagline delivers to your brand, you may not have thought about how you integrate it into design. Where does… Read more


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4 Qualities of an Effective Logo

Author: DANIELLE FLEMING, Creative Manager A logo is the most visually representative aspect of a company. It is the single most visible component to a brand and has a huge impact on the company’s marketing. But how do you make a well-designed logo that is truly effective and adds value to the… Read more


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3 Trade Show Ideas for 2013

Trade shows used to be a level playing field for groups trying to reach their specific industry audience, but that is no longer the case. Showing up with a booth table and a couple basic giveaways won’t get you very far in 2013. Do you want to be just another… Read more


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Are you ready for the new Facebook Timeline?

Facebook has been gradually forcing its users to switch over to the new Timeline format since early this year. While some individuals have been reluctant to the switch, companies have been excited for the benefits from a marketing perspective. Regardless of your preference, on March 30th every page will automatically… Read more