,

Benefiting from Live Streaming with Influencers

A new social media marketing strategy any brand should consider   Did you know: 83% of Instagram users say they find new products or services by browsing the platform. (Source)   In the age of social media, many brands and large companies are partnering up with social media influencers to… Read more

,

7 Ways to Get to Know Your B2B Customers

Do more than just send emails – Get personal with your clients   When was the last time you can confidently say, “I know my B2B customers like the back of my hand”? Many of you may be scratching your head because you refused to go past the invisible line… Read more


,

Why have a copywriter on your marketing team?

Content marketing is one of the top strategies to set your business apart from the crowd with niche content material.  It has been proven to increase lead generation and also to improve the likelihood of purchase following exposure to educational content via your business.  Don’t take our word for it… Read more


,

Why Don’t More B2B Marketers Use Case Studies

Establishing trust and credibility of prospective customers in the B2B market can be stiff, especially with the choices available to consumers today.   Before you can begin to earn their business, it is imperative that you demonstrate credibility and an ability to deliver on what you promise.   Furthermore, content marketing… Read more


,

4 Ways to Automate Your B2B Email Marketing

Have you checked your email lately?   Is it full of daily newsletters or time-sensitive sales deals from your favorite companies?   This is actually a crucial marketing strategy many companies use to create leads while also nurturing their current clients.   In order to create a marketing strategy that… Read more


,

Diversity in Marketing – A Timeline to Today

In honor of Black History Month, here’s a timeline that acknowledges the numerous black voices that used the evolution of media to date.   According to The Museum of Public Relations, the development of human communication dates back as far as 37000 BC with the use of cave drawings. Throughout… Read more


,

SEO & PPC: A Marketing Match to Add to Your B2B Strategy

4 Ways SEO and PPC Work Best Together   Have you analyzed your marketing budget?   Are you trying to figure out what is the best way to gain views, clicks, or an audience to your website?   Which is better for your marketing campaign, PPC or SEO? Depending on… Read more


,

How to Develop B2B Content that Drives Leads

5 content marketing tips to help your leads cross the finish line.   Once someone clicks into your website, it is a race to see how quickly you can convert that audience member to a sales lead. The material your audience encounters on your website is going to either encourage… Read more


,

How To Write An Effective B2B Case Study In 3 Easy Steps

The hype man for your business:   B2B Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services.   This is like showing… Read more


,

Lead Decay – And What To Do About It

Written By: Celina DeCastro   Don’t call a zombie hunter when your leads begin to decay   As we have learned in our recent blog posts, generating leads and following a lead score is important when it comes to turning those leads in to clients. But what happens when the… Read more


,

Better B2B Content Marketing – Beyond “Best Practices”

7 tips to create a better B2B content marketing strategy Is your B2B strategy driving the kind of results you are looking for? Statistics show that most marketers in the B2B sector either do not know how to approach B2B content marketing or are not confident in their overall content… Read more