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How SEO is Different for B2B Companies

Written By: Ceara Hickerson   …And how to optimize SEO to drive leads and make conversions in your funnel   Every company with a website that monetizes their goods and services is looking for the coveted organic search engine result. In plain English, the goal of your online presence is… Read more


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How SEO is Different for B2B Companies

Written By: Ceara Hickerson   …And how to optimize SEO to drive leads and make conversions in your funnel   Every company with a website that monetizes their goods and services is looking for the coveted organic search engine result. In plain English, the goal of your online presence is… Read more


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How to Create a B2B Buyer Persona

Written By: Ceara Hickerson   As a B2B professional, you want to place your service and business in front of the correct buyer who you can convert into a trusted customer.   So, the question is who is your “ideal customer”? This is known as the B2B buyer persona and… Read more


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The Importance of Qualifying B2B Leads

Written By: Mary Kaitlin Des Jardins   Quality over quantity – an age old saying that not only applies to your social circle, but to your lead generation strategy for your B2B business as well.   Honestly, qualifying your leads is so important that we decided to write an entire… Read more


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Better B2B Content Marketing – Beyond “Best Practices”

7 tips to create a better B2B content marketing strategy Is your B2B strategy driving the kind of results you are looking for? Statistics show that most marketers in the B2B sector either do not know how to approach B2B content marketing or are not confident in their overall content… Read more


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3 Marketing Takeaways with Dream Factory COO, Jim Londeree

The benefits of using SharpSpring to help clients form an inbound marketing strategy Marketing automation refers to software platforms that help businesses automate their marketing and sales engagement processes to generate more leads, convert those leads to sales, and optimize ROI. Many marketing departments automate common tasks such as: emails,… Read more


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Account-Based Marketing, Digital Tools for Relevant Targeting

MAXIMIZE YOUR BUDGET WITH RELEVANT ACCOUNT-BASED MARKETING How Account-Based Marketing (ABM) helps B2B businesses generate qualified lead$. Generating qualified leads for your business often poses one of the greatest challenges that B2B companies encounter.  Between all of the sales calls, e-mails and networking, the task of finding interested buyers can… Read more


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Maximize Your Tradeshow Social Media Posts

Best practices for exhibitors to boost engagement   Tradeshow season is a fun and exciting time for your team—especially for networking and engaging with customers or potential leads. But don’t stop there: tradeshow events extend to social media, too, and you won’t want to miss out on the conversation. Read… Read more


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Discover New LinkedIn Features in 2019

How the professional platform became community-driven. Even in 2019, LinkedIn is often characterized as Facebook’s ‘uptight’ brother who only talks about work. That’s no longer true, though: the platform has shifted gears towards building communities and participating in the exchange of ideas.   While B2B businesses typically struggle with platforms… Read more