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Benefiting from Live Streaming with Influencers

A new social media marketing strategy any brand should consider   Did you know: 83% of Instagram users say they find new products or services by browsing the platform. (Source)   In the age of social media, many brands and large companies are partnering up with social media influencers to… Read more

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7 Ways to Get to Know Your B2B Customers

Do more than just send emails – Get personal with your clients   When was the last time you can confidently say, “I know my B2B customers like the back of my hand”? Many of you may be scratching your head because you refused to go past the invisible line… Read more


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Benefiting from Live Streaming with Influencers

A new social media marketing strategy any brand should consider   Did you know: 83% of Instagram users say they find new products or services by browsing the platform. (Source)   In the age of social media, many brands and large companies are partnering up with social media influencers to… Read more


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7 Ways to Get to Know Your B2B Customers

Do more than just send emails – Get personal with your clients   When was the last time you can confidently say, “I know my B2B customers like the back of my hand”? Many of you may be scratching your head because you refused to go past the invisible line… Read more


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A B2B Guide to YouTube

Marketing yourself on a platform to bring in a few subscribers and maybe even a fan base.   Did you know that nearly 76% of B2B marketing professionals report including video content in their overall digital strategies? (Source: tubularinsights.com)   Jumping into the YouTube platform may be just what your… Read more


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Creating a Content Marketing Schedule

How often should I create content?   By now, your marketing team should have created a list of topics and types of content that they will be creating for your B2B company. This includes blogs about certain materials, podcasts interviewing employees of your business, landing pages with case studies and… Read more


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What Makes B2B Content Interesting?

Content that informs and entertains   Can you be entertained and learn at the same time? Of course, we as individuals in this ever-adapting industry are constantly learning new things that are beneficial to the company and at times can be fun to learn. The way we learn new marketing… Read more


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Why have a copywriter on your marketing team?

Content marketing is one of the top strategies to set your business apart from the crowd with niche content material.  It has been proven to increase lead generation and also to improve the likelihood of purchase following exposure to educational content via your business.  Don’t take our word for it… Read more


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Why Don’t More B2B Marketers Use Case Studies

Establishing trust and credibility of prospective customers in the B2B market can be stiff, especially with the choices available to consumers today.   Before you can begin to earn their business, it is imperative that you demonstrate credibility and an ability to deliver on what you promise.   Furthermore, content marketing… Read more


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4 Ways to Automate Your B2B Email Marketing

Have you checked your email lately?   Is it full of daily newsletters or time-sensitive sales deals from your favorite companies?   This is actually a crucial marketing strategy many companies use to create leads while also nurturing their current clients.   In order to create a marketing strategy that… Read more


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SEO & PPC: A Marketing Match to Add to Your B2B Strategy

4 Ways SEO and PPC Work Best Together   Have you analyzed your marketing budget?   Are you trying to figure out what is the best way to gain views, clicks, or an audience to your website?   Which is better for your marketing campaign, PPC or SEO? Depending on… Read more


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How to Develop B2B Content that Drives Leads

5 content marketing tips to help your leads cross the finish line.   Once someone clicks into your website, it is a race to see how quickly you can convert that audience member to a sales lead. The material your audience encounters on your website is going to either encourage… Read more