3 Marketing Takeaways with Dream Factory COO, Jim Londeree
March 30, 2020
The benefits of using SharpSpring to help clients form an inbound marketing strategy
Marketing automation refers to software platforms that help businesses automate their marketing and sales engagement processes to generate more leads, convert those leads to sales, and optimize ROI. Many marketing departments automate common tasks such as: emails, social media posting and sometimes ad campaigns. It not only improves efficiency, but it can even provide a more personalized experience for the customer.
Which marketing automation system is right for your business? What should you look for in a marketing automation system?
In a nutshell, an ideal marketing automation system is one that is both a combination of software and strategy. A successful marketing automation strategy doesn’t stop with the closing of the deal – it considers the customer at the center of everything you do. The goal is to nurture a customer relationship and create an inbound marketing strategy. One company we think does a great job of achieving this is SharpSpring – an all-in-one marketing automation and CRM easy solution designed to grow businesses.
We sat down with our COO, Jim Londeree, to get his insights and takeaways on how we use SharpSpring to create an inbound marketing strategy for our B2B customers.
Takeaway 1: How do SharpSpring’s insights help companies create better lead generation?
SharpSpring enables deep understanding of each prospect, customer and persona so that you can design effective content marketing strategies. This way, customers get what they’re looking for, and you can develop a deeper branding and financial relationship with each customer.
Takeaway 2: How does marketing automation create analytics + tangible ROI?
By using marketing automation, agencies can see and react to customer behavior in real-time. This enables agencies to concentrate budgets in areas that are proven to produce greater profit, not only revenue.
Takeaway 3: How does it integrate your sales + marketing teams?
Marketing automation allows sales and marketing to consider the same set of facts when making decisions. Aligning sales and marketing is key to fast expansion, so any company that is looking to quickly gain market share should have a comprehensive automation plan.
Strategic Partner for Your Next Campaign
Nurturing a customer relationship can be tricky for many companies, however, with the right tools and strategic partner, you can send your sales team into action. Marketing automation is written into our DNA at Dream Factory. With over twenty years of experience in B2B marketing, we can help you develop your next marketing move, automate your marketing tactics and target your ideal customers.
Want to discover how to target your ideal customers? Read our blog on Account-Based Marketing.