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Account-Based Marketing, Digital Tools for Relevant Targeting

MAXIMIZE YOUR BUDGET WITH RELEVANT ACCOUNT-BASED MARKETING How Account-Based Marketing (ABM) helps B2B businesses generate qualified lead$. Generating qualified leads for your business often poses one of the greatest challenges that B2B companies encounter.  Between all of the sales calls, e-mails and networking, the task of finding interested buyers can… Read more


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Why AI and Machine Learning Won’t Make Agencies Obsolete

And How Automation Makes Us Stronger Competitors   Hollywood has taught us that machine learning and artificial intelligence will someday replace us. Movies like Terminator have provided us with a paradigm that it’s us or them. Simply put, this is not the case. It’s true that machine learning is growing at an exponential… Read more


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5 Ways to Weather “Digital Disruption”

  …And How Dream Factory Helps You Do It   “Digital disruption” is the shift that occurs when advances in technology affect an industry’s business model and impact the value of its goods and services. While this isn’t a new concept (when was the last time you went to a… Read more