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Account-Based Marketing, Digital Tools for Relevant Targeting

MAXIMIZE YOUR BUDGET WITH RELEVANT ACCOUNT-BASED MARKETING How Account-Based Marketing (ABM) helps B2B businesses generate qualified lead$. Generating qualified leads for your business often poses one of the greatest challenges that B2B companies encounter.  Between all of the sales calls, e-mails and networking, the task of finding interested buyers can… Read more


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Stop Ignoring Storytelling: Your #1 B2B Strategy

How You Can Tell Stories to Stand Out You’re just about to throw in the towel. As any B2B business should, you’re doing everything by the book: you’ve published tons of marketing content, you implemented blogging, you’re using email automation, you’re scraping for comments on your Facebook company page, and… Read more


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Celebrating the Evolution of Women in Marketing

Dream Factory on International Women’s Day 2019   Today is the 108th International Women’s Day, and we’ve come a long way from the Mad Men era of marketing. In fact, women make up 50% of those working in advertising, and that number has stayed stable for the past few years.… Read more


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Why Account-Based Marketing is Your Essential B2B Strategy

How ABM Provides Your B2B Business with Qualified Leads   Have you ever received an email that got your name or profession wrong? How about a “personal” ad that tried to sell you something you’ve never been interested in? Poorly targeted campaigns are a surefire way to miss out on… Read more


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Why AI and Machine Learning Won’t Make Agencies Obsolete

And How Automation Makes Us Stronger Competitors   Hollywood has taught us that machine learning and artificial intelligence will someday replace us. Movies like Terminator have provided us with a paradigm that it’s us or them. Simply put, this is not the case. It’s true that machine learning is growing at an exponential… Read more


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5 Ways to Weather “Digital Disruption”

  …And How Dream Factory Helps You Do It   “Digital disruption” is the shift that occurs when advances in technology affect an industry’s business model and impact the value of its goods and services. While this isn’t a new concept (when was the last time you went to a… Read more


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How to Make Your Employees Your #1 LinkedIn Advocates

B2B Strategies to Increase LinkedIn Social Presence   LinkedIn has been the best social for B2B social presence for some time now, and it’s not hard to see why: LinkedIn is all about business.   On Facebook and Instagram, you’re competing with cute cat photos and posts about friends and… Read more