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Account-Based Marketing, Digital Tools for Relevant Targeting

MAXIMIZE YOUR BUDGET WITH RELEVANT ACCOUNT-BASED MARKETING How Account-Based Marketing (ABM) helps B2B businesses generate qualified lead$. Generating qualified leads for your business often poses one of the greatest challenges that B2B companies encounter.  Between all of the sales calls, e-mails and networking, the task of finding interested buyers can… Read more


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Discover New LinkedIn Features in 2019

How the professional platform became community-driven. Even in 2019, LinkedIn is often characterized as Facebook’s ‘uptight’ brother who only talks about work. That’s no longer true, though: the platform has shifted gears towards building communities and participating in the exchange of ideas.   While B2B businesses typically struggle with platforms… Read more


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Stop Ignoring Storytelling: Your #1 B2B Strategy

How You Can Tell Stories to Stand Out You’re just about to throw in the towel. As any B2B business should, you’re doing everything by the book: you’ve published tons of marketing content, you implemented blogging, you’re using email automation, you’re scraping for comments on your Facebook company page, and… Read more


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Celebrating the Evolution of Women in Marketing

Dream Factory on International Women’s Day 2019   Today is the 108th International Women’s Day, and we’ve come a long way from the Mad Men era of marketing. In fact, women make up 50% of those working in advertising, and that number has stayed stable for the past few years.… Read more


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Our Top 3 Trends of MarTech 2018

The Dream Team Recaps our Trip to San Jose! The Dream Team is back from the MarTech 2018 Conference, where the latest innovations in marketing, technology and management are shared with thousands of senior-level marketers. Our CEO and COO, Paulo Cigagna and Jim Londeree, flew off to San Francisco and… Read more


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3 Reasons to Fall in Love with Marketing Automation

Spreading yourself too thin is an all too common problem for many marketers. Repetitive tasks like blogging, distributing emails, checking leads and other ongoing monthly actions can take valuable time away from focusing on marketing goals or brainstorming for a new project. Instead of drowning in work and cursing the… Read more


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How to Master Google Algorithm Updates

Author: MARIA DICESARE, Junior Marketing Coordinator Panda and Penguin and Hummingbird, oh my! Google recently introduced its new search algorithm, Hummingbird,which has affected roughly 90% of all searches. To put that high percentage into perspective, past updates like Panda and Penguin only affected 5% of searches, at most. This was… Read more


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6 Best Practices for B2B Content Marketing

Author: MONIQUE OLAN, Marketing Supervisor You hear it tossed around a lot when people talk about marketing for B2B – you need to use content marketing. They’re right, you know? Content marketing is a very important component when trying to reach your target market in the B2B field. So what is content… Read more