Category: Marketing Trends


Account-Based Marketing, Digital Tools for Relevant Targeting

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MAXIMIZE YOUR BUDGET WITH RELEVANT ACCOUNT-BASED MARKETING

How Account-Based Marketing (ABM) helps B2B businesses generate qualified lead$.

Generating qualified leads for your business often poses one of the greatest challenges that B2B companies encounter.  Between all of the sales calls, e-mails and networking, the task of finding interested buyers can become both daunting and tedious.  However, put the right account-based marketing campaign in place, and these struggles quickly begin to subside.  Read on to learn more about how account-based marketing can benefit your business.

 

The Goal: Generate Qualified Leads

Account-based marketing is a methodology that allows you to develop highly focused business strategies so that you can identify key decision-makers within your target market.

 

Where is the value generated?  ABM connects you as quickly and efficiently as possible to potential clients that bring the most value to your business.

 

For example, ABM creates personalized campaigns to engage with prospects that would be most interested in your marketing message.  Keep in mind though that ABM is more than just a lead generation tactic; it also encourages upselling and cross-selling to existing customers.  Hello, customer loyalty!

 

Key Benefits of ABM

For B2B markets, ABM is becoming the predominant approach to target more valuable accounts.  Here are some of the benefits:

 

  • Personalized Marketing Approachmarketing-and-sales-alignment

A personalized message is more enticing than something that’s equivalent to your generic junk or spam mail. ABM provides marketers with insights about highly targeted potential leads. This allows them to create tailored campaign messaging based on a customer’s particularities and specificities.

 

  • Sales and Marketing Alignment

Collaboration in any business is an important key to success. With ABM, marketing and sales departments work together; identifying target accounts, crafting customized campaigns and working together to move accounts through the pipeline.

 

  • Shorter Sales Cycles

Major purchase decisions oftentimes involve multiple stakeholders, which means slower sales cycles. Without ABM, the sales process may have to start at a lower level in the organization and move sluggishly upwards towards the primary decision-maker. ABM helps speed up the sales process as you can nurture all of your prospects at once, and oftentimes will put you in touch with at least one key decision-maker from the get-go.

 

  • Distinct ROI

Never miss the mark! Account-based marketing is exact and measurable, providing the highest ROI of all B2B marketing tactics.

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85% of marketers who measure ROI describe account-based marketing as

delivering higher returns than any other marketing strategy.

 

  • Less Wasted Resources

For any B2B company, closing a sale without expending all of their resources is a top priority. Account-based marketing connects you with highly targeted accounts, allowing your company to utilize your time and resources more efficiently so you can close deals faster.

 

Account-Based Marketing Tools

There are several ways to utilize ABM, but the strategy begins with creating meaningful segments; finding your ideal target market often takes a lot of initial industry research. Companies need to also discuss which tactics will work best for their business model. How you choose to implement ABM ultimately depends on your business’ wants, needs and goals. It’s all about personalizationHere are some common tactics:   

 

  • Events

In-person events are usually very successful. Most people like to put a face to a name to persuade their decisions on sales.  Some examples could be dinners, facility tours, or other events like meet-and-greets.

 

  • Webinars

The web is becoming more and more personable. Like meeting at an event, webinars can also be unique to specific companies as long as they are relevant and timely.

 

  • Direct Mail

A personalized letter says a lot in this digital age. ABM is highly targeted, so gifts and marketing sent through direct mail have a potentially higher value for customer conversion.
Check out This Custom Thanks – a service dedicated to handwritten thank you notes and major events for businesses.

 

  • Email Campaigns

Nobody likes spam mail. However, e-mail can prove to be a valuable method of reaching clients, especially since ABM involves crafting tailored messages for each company or individual. Marketo conducted a study where 78% of consumers said they would only engage with offers that have been personalized to their previous engagements with your brand.

 

  • Paid Advertisingpay-per-click

Pay-Per-Click (PPC) advertising, is a way of reaching out to targeted prospects online. Google, Bing, Facebook, LinkedIn and many other social platforms allow for specific targeting and retargeting.  PPC campaigns can be tailored to focus on a handful of potential leads at specific stages of your marketing funnel.

 

  • Web Personalization

ABM can help you identify the gaps between your web content and the content that your targeted leads typically engage with. After these gaps have been identified you can utilize website personalization technology to create a tailored web experience for targeted prospects.

 

Bulls-eye for Your Business and Budget

You have a story to tell, but you want to tell it to the right people who will actually listen and respond (i.e. convert to a qualified lead).  The bottom-line for ABM is reaching the right people within your target market, hence why personalizing your marketing campaigns is crucial to your success with customer conversion.

 

Want to know more about how Dream Factory’s team can help you pinpoint your ideal customer with an ABM strategy?

We’re here to develop the strategy you need to succeed.

 

CONTACT US

Resources: https://www.optimizely.com/optimization-glossary/account-based-marketing/

 

https://www.marketo.com/account-based-marketing/

Celebrating the Evolution of Women in Marketing

International Women's Day

Dream Factory on International Women’s Day 2019

 

International Women's DayToday is the 108th International Women’s Day, and we’ve come a long way from the Mad Men era of marketing. In fact, women make up 50% of those working in advertising, and that number has stayed stable for the past few years. Here at Dream Factory, women make up over half of our team!

 

Despite the fact that most advertising is marketed towards women, however, only about 11% of creative directors are women. You can still see plenty of advertising where women are primarily homemakers, caretakers or eye candy, despite women making up half the modern workforce. These ads not only don’t resonate with most female viewers but often alienate the demographic with the most spending power. As one article noted, there are still way too many women doing laundry in advertisements.

 

At Dream Factory, we talked internally about how women are seen in marketing and advertising and shared our thoughts on the evolution of women in marketing today.

 

Women in the Mad Men Era

 

It’s an open secret that marketing agencies were a boy’s club during the “Mad Men” era. This showed not only in who got hired, but how advertisements written by men attempted to understand a female audience. Cars were marketed to women based on cosmetics (“Wear a Mustang to Match Your Lipstick”) and handbags (“From the Collections of The Henry Ford: Motor Mates Handbags”). When these types of ads failed, it’s easy to wonder if this could have been avoided entirely if more women been part of the creation process.

 

So that’s exactly what some car companies did.

 

Chevy hired Dannielle Hudler as their advertising chief, where she was part of their first serious program to advertise to women. Before her arrival, women in their advertisements were “either in the passenger seat or in bikinis across the hood of a Corvette.” Hudler was joined after by Chevy’s director for truck advertising, Candace Haag, where they made a deal to only ever disagree behind closed doors. “Being average wasn’t good enough,” Haag said to AdAge. “You had to be the best.”

 

Take for example Susan Credle, the woman behind M&M’s mascot characters and Allstate’s “Mayhem” ads. Before Credle was awarded with accolades like CAF’s Chicago Ad Woman of the Year, she started as a secretary for the agency BBDO. Now, she’s the Global Chief Creative Officer at FCB and has worked with accounts like Pepsi, FedEx and Visa. Her successful career story is often considered the inspiration for the TV show Mad Men’s Peggy Olson. Still, there were difficulties in starting in a male-dominated workforce.

 

“I still to this day,” Credle said to the New York Times in 2016, “when I feel the blood boiling in me and I just want to let it all out, I cut it by 90 percent because I’m a woman.”

 

Without these first women willing to push forward in a “mad men’s world,” the marketing landscape would most likely look quite different today.

 

Modern Role Models in Marketing

 

In 2019, there’s no shortage of women creating a name for themselves in marketing. Facebook executive Sheryl Sandberg’s book, Lean In, is often credited with inspiring a generation of female professionals in marketing and elsewhere to “lean in” to their success.

 

Many of the most well-known women in the game today aren’t just known for their marketing savvy, but for their thought leadership both online and offline. Some of our favorite educational webinars and articles at Dream Factory are from MarketingProfs, which is run by their Chief Content Officer, Ann Handley.

 

“In marketing, it’s essential to always be learning,” says Stephanie S., our Marketing Copywriter. “One of the first things I did as a copywriter was subscribe to Copyblogger and read everything I could by Sonia Simone. She writes with such a clear, sincere desire to help people learn and improve, no matter where they’re at in their journey.”

 

Not all role models in branding are strictly “marketers,” either. When asked who inspires her, our Marketing Coordinator Lysette G. said, “Oprah is someone who has inspired me professionally and personally. She has built her career when circumstances weren’t optimal for a woman in her time. She’s inspired me with the passion she puts into her brand, her work and the love she has for other people.” If you haven’t heard her podcast, “Supersoul Sunday,” we encourage you to take a moment and listen.

 

As technology becomes a larger part of marketing and other careers around the world, organizations like Reshma Saujani’s Girls Who Code are also working to bridge the gap between the sexes in engineering and computer science. In six years, they’ve reached almost 90,000 girls of all backgrounds across the United States. “We are on track to achieve gender parity in computer science by 2027,” says Reshma. “It’s incredible. But for us, parity is really just the beginning.”

 

Having women to aspire to as role models is one thing, but the most important aspect of encouraging any individual’s growth and success is through mentorship. Click To Tweet

 

Having women to aspire to as role models is one thing, but the most important aspect of encouraging any individual’s growth and success is through mentorship. At Dream Factory, we’re constantly encouraging one another to succeed as a team.

 

“It’s important for women to stick together and support each other in the workplace.,” says Denisse L., our Marketing Operations Manager at Dream Factory. “By encouraging each other, we contribute to the progression of women reaching their professional goals in their careers.”

 

 

Who is Inspiring You On International Women’s Day?

Connect with Dream Factory on social media to tell us what you think.

 

 

 

 

Why Account-Based Marketing is Your Essential B2B Strategy

Account Based Marketing

How ABM Provides Your B2B Business with Qualified Leads

 

Have you ever received an email that got your name or profession wrong? How about a “personal” ad that tried to sell you something you’ve never been interested in? Poorly targeted campaigns are a surefire way to miss out on your real audience, which is why account-based marketing (ABM) is an essential part of successful B2B strategy.

So, what is account-based marketing? ABM is a marketing strategy that combines the efforts of sales and marketing to focus on landing a specific set of accounts. Instead of casting a wide net and hoping that the right leads trickle in, ABM is a laser-focused effort to reel in your company’s ideal potential clients and keep them satisfied.

What are 3 key benefits of account-based marketing, and why do the B2B experts at Dream Factory make it part of our strategy? Read on to find out.

 

ABM Drives Qualified B2B Lead Generation

 

Did you know that 60% of B2B marketers reported that high-quality lead generation was their greatest challenge? No one likes wading through a “slush pile” of unqualified leads and trying to solve how they got there.

Since ABM begins with a clearly defined set of accounts in mind, however, you can speak directly to the individuals you want to do business with. It’s a proven B2C tactic that people are more likely to engage with content that is designed specifically for them, and this approach works just as well in the sphere of B2B.

Honing in your efforts to create highly specific messaging to high-value targets not only reduces the white noise of your marketing, it makes it incredibly more effective. Is it any surprise that 97% of marketers report that ABM provides better ROI than their other marketing strategies?

 

ABM Aligns Your Sales and Marketing Efforts

 

If you’re going to target the best accounts for your ABM campaign, the first place you need to go is the sales department. Why? Because the sales team knows better than anyone which companies and positions are perfect for targeting, and they have the tips and tricks you need for reaching them successfully.

Once you know who you’re targeting and why, your marketers move into the “what, where, when and how.”

 

  • What does this audience need from a company like ours?
  • Where can we find them?
  • When is the best time to reach them?
  • How do we persuade them to convert?

 

ABM isn’t limited to outbound or inbound marketing strategies: your goal is to personalize your approach to suit your target. The best approach is to use all of the above so that no matter where your target is, they encounter your messaging. For example, content marketing can focus on topics that are of interest to these accounts, while you’re also targeting specific job titles and companies with LinkedIn campaigns.

 

Being so targeted also reduces wasted resources by organizing your efforts efficiently, making you a streamlined marketing and sales machine. ABM also makes it much easier to determine the goals and success of your campaigns, because the goal is clear from the start.

 

Not Everyone is Using ABM (Yet)

 

You’d think after everything we’ve mentioned above that B2B marketers would be investing their time and energy into using account-based marketing for their clients. However, while the majority of marketers see value in ABM, only 20% have implemented it successfully over the past year! That number is bound to change, however, with 52% of marketers having pilot programs in place for 2019.

 

If this approach is so successful and your competition is only just getting started with account-based marketing, then it’s time to get moving before they catch up.

 

At Dream Factory, we’ve had 19+ years of experience working with B2B companies and executing account-based marketing campaigns to convert high-value, high-quality leads for our clients. Ask us how we can do the same for you with a free consultation today.

 

 

Want to know more about Dream Factory’s analytical, results-driven marketing solutions? 

We’re here to provide the strategies you need. Contact us and learn what options are right for you.

Why AI and Machine Learning Won’t Make Agencies Obsolete

Machine Learning and AI

And How Automation Makes Us Stronger Competitors

 

Hollywood has taught us that machine learning and artificial intelligence will someday replace us. Movies like Terminator have provided us with a paradigm that it’s us or them. Simply put, this is not the case. It’s true that machine learning is growing at an exponential rate year by year, but we need to adjust our view to see digital disruption not as a detriment, but as a potential strength.

 

This is especially true when it comes to marketing your business; think about how much time you would have to spend just keeping up with social media and industry trends alone if there were no tools to automate that process. In a world where we are constantly called to shift our focus to varying priorities throughout the day, it makes sense that we would rely more and more upon virtual assistance.

What is Artificial Intelligence and Machine Learning?

 

Artificial intelligence, or AI, is the study of how to make computers better at solving problems. Likewise, machine learning is the process by which computers are programmed to reason through problems.

 

For example, teaching a system to recognize the difference between a cat and a dog was difficult to do with traditional programming. With machine learning, we feed the system various labeled pictures of cats and dogs—it looks at patterns and pixels and starts to guess which is which.

 

Computers are great for analyzing big sets of data in a short period of time and recognizing patterns. However, understanding those patterns and interpreting them in meaningful ways is something a human will always have to do.

 

Why Does this Matter for Today’s Marketing Environment?

 

In today’s environment, almost every computer has transitioned from traditional program to artificial intelligence or the ability to recognize patterns in its environment. This means AI will help us fully realize personalization and relevance on larger scales than ever before. Think about the power to suggest a purchase right at the moment of need, what an opportunity!

 

Artificial intelligence machine learning is not something to be scared of; it’s something to embrace. As the old adage goes, work smarter not harder.

 

 “We need to stop thinking of machines as rivals,” says Ben Jones, Google’s global creative director. “Instead, we should see them as an opportunity to take our creativity to the next level.”

 

We would love to show you some of the ways we are using this new frontier of innovation to drive more qualified leads and provide you with an ROI marketing.

 

Want to know more about Dream Factory’s analytical, results-driven marketing solutions?  We’re here to provide the strategies you need. Contact us and learn what options are right for you.

5 Ways to Weather “Digital Disruption”

digital disruption

 

…And How Dream Factory Helps You Do It

 

“Digital disruption” is the shift that occurs when advances in technology affect an industry’s business model and impact the value of its goods and services. While this isn’t a new concept (when was the last time you went to a Blockbuster?), digital disruption has become more and more urgent in recent years as the digital landscape continues to change at a rapid rate.

 

To see the impact of digital disruption, just look at the grocery retail industry. Between e-commerce and robotic fulfillment centers, the technological landscape of this market looks very different than it did even five years ago.

So how do you deal with digital disruption to ensure your company doesn’t fall behind?

 

1.) Imagine the Ideal Business Model

This seems like an idealistic question, but hear us out: if you could design your ideal business model, what would it be?

In a perfect world, what would your salesperson’s day-to-day look like? How would you generate, track and respond to leads? What information would you want to see on your dashboard? What metrics would be valuable that you currently don’t have?

This “pie-in-the-sky” thinking has a point: it helps you understand the direction you want your company to go in the long-term. Knowing these goals helps you better prepare towards meeting them, and helps you understand which directions will help you reach them and which will not. Keep these ideals in mind as you move forward, so that you’re consistently moving towards the best future for your company.

 

2) Embrace the Integration of Processes and Data

With the above in mind, investigate your current processes and ask yourself if they’re fully optimized. This is easier said than done; it can be hard to re-assess something that has worked for your company for decades. Still, it’s important to audit your systems and ensure everything is optimized.

For example, there are plenty of systems out there that approach different things—you could be paying for an ERP, CRM, and CMS—but if they don’t integrate in any way, you’re missing out on a powerful tool: data integration. Without this, you can’t easily combine data from various sources to gain larger insights on both your clients and your company performance.

When it comes to the integration of processes, it’s useful to ask yourself the following questions:

  • Am I using my current technology and platforms to their fullest potential?
    • It’s common for CRMs especially to be under-utilized when they have the potential to be powerful lead generation tools.
  • Am I paying too much for multiple systems, when an alternative exists that can achieve the same results with lower overhead?
    • For example, the Project Management Software we use at Dream Factory includes a chat feature, so we no longer had to invest in using Slack.
  • Do I have ways of integrating my current processes, and if not, what would be the most efficient way to achieve data integration?
    • Without this, you’ll lack valuable insights about your company and your clients that can spearhead your marketing and sales efforts.

 

3) Understand the Logic of New Competitors

It’s easy to dismiss start-ups that emerge seemingly out of nowhere, especially when they’re focusing on an industry that you’ve specialized in for decades. However, when an entrant introduces a different business model to your market, they’ve often found a way to either offer the same products and services at a lower price, create higher customer satisfaction or better use their existing resources.

The question is: how?

Examine what it is about your competition that allows them to adjust their business model in this way, and then determine which assumptions that have prevented you from trying a similar approach. While it’s possible their ideas aren’t sustainable, it’s also equally possible they’ve stumbled on a new way of revolutionizing your products and services.

If it’s the latter, you can’t afford to let that go unnoticed.

 

4) Be Patient and Plan Ahead

There is no “quick fix” to digital disruption. The best way to weather it is to plan ahead with a clearly thought-out strategy for the future, while paying attention to everything that’s going on around you in your industry.

Carefully and deliberately choose which technologies to invest in based on what will give you the best return-on-investment and integrate the most with your proven processes. Don’t just choose the flashiest new interface at the lowest price; select something with the financial backing and forward-thinking potential to last your company a long time.

Investing in new technology and processes can be a painful and frustrating transition, but it pays off in the long-term by streamlining your processes and giving you insights into what your clients expect and what the tangible results of your efforts are. If you do this right the first time, and don’t rush, the result should be that you’re much closer to your dream business model.

 

5) Don’t Assume You Have to Go Alone

Is this all overwhelming to think about? Wish you had someone to bounce ideas off with? Call us up at Dream Factory.

We’re solution-agnostic marketing agency. That means we work with whatever technology our clients feel comfortable with so that we can develop and create custom marketing solutions for your unique industry and business model. Whether it’s SharpSpring or HubSpot, we can support our clients with marketing automation that aligns with their sales, and we work to assist you in scaling your business for growth.

 

Want to know more about Dream Factory’s analytical, results-driven marketing solutions? We’re here to provide the strategies you need.

 

Contact Us

and learn what options are right for you.

 

 

Separating Fact from Fiction: The Top Chatbot Myths of 2018

Guide to Chatbots

Your Guide to Chatbots & What They Can Do for Your Business

 

Guide to Chatbots

There’s been a lot of “chat” about chatbots in the marketing world this year. What’s all this talk about AI-powered chatbots about? Are chatbots just a passing fad or should you be looking into them more seriously? Do B2B brands even need to worry about chatbots or are they just for B2C?

Luckily, Dream Factory has the answers to these questions and more! Read on as we tackle what we consider the top chatbot myths of 2018.

 

Fact or Fiction? “All chatbots use AI.”

 

This is: Fiction! Chatbots can be powered by AI, but not every chatbot uses AI.

Generally speaking, a chatbot is just a computer program that can “chat” with your users in a natural, conversational manner while automating tasks for your business. That’s it!

Some chatbots are more sophisticated than others, and only the more advanced versions are powered by “machine learning” to engage intelligently with your visitors:

 

  • AI-powered chatbots can follow more complex requests and learn to adjust their responses over time by tailoring them to each specific user.
  • Simpler chatbots are programmed (by humans!) to follow “if-then” statements with pre-written answers.

 

Chatbots are still a pretty new technology, though, so not all chatbots are that complicated just yet. That said, exciting possibilities for chatbots are opening up all the time as developers explore innovative ways to use this technology!

In the end, it’s up to you to determine which kind of chatbot you think is a good investment for your business.

 

Fact or Fiction? “Chatbots make most users uncomfortable.”

 

This is: Fiction! It’s estimated that by 2020, chatbots will be involved in as much as 85% of all types of business to customer interactions. If anything, the world is getting more comfortable with their friendly neighborhood bots.

Lots of users want to get answers about businesses through messaging systems, way more than you could expect to handle manually. Having a chatbot means users with questions get answers immediately, which increases user satisfaction and the likelihood they’ll convert to a lead.

This of this question a different way: poorly designed chatbots make users uncomfortable. A user expects that your chatbot will be able to answer their questions accurately and politely, resulting in a positive interaction. If your chatbot doesn’t do those things, you’ll get frustrated visitors!

 

Fact or Fiction? “Chatbots are just for B2C, not B2B.”

 

This is: Fiction! A chatbot can be a useful way to interact with both B2C and B2B customers.

Think of a chatbot as a friendly guide to your business and your offerings. If a visitor wants to know when your hours of operation are, for example, the chatbot is there to answer. The key difference between B2B and B2C is what questions your audience will have and what tone they expect from you.

In other words, a B2B manufacturing business focused on targeting engineers shouldn’t have the exact same type of chatbot as a B2C business selling makeup to teenage girls! Like we said above, good chatbot design is key to success.

 

Fact or Fiction? “Chatbots help save your business time and money.”

 

This is: Fact! Chatbots are generally a one-time investment with an incredible long-term payoff.

Like other forms of automation they handle dull, repetitive tasks to free up your resources on more important matters.

To name a few possibilities, a chatbot can provide:

  • 24/7 online customer service with immediate response times
  • Sophisticated data about your typical users discovered via machine learning
  • Internal onboarding support for new employees
  • Integrations with platforms such as Slack to streamline operations

 

And that’s just scratching the surface. The future is bright for chatbots, and day by day, we’re learning more about how to use them at Dream Factory to enhance your business’s success.

 

Want to know more about Dream Factory’s analytical, results-driven marketing solutions?  We’re here to provide the strategies you need. Contact us and learn what options are right for you.

Our Top 3 Trends of MarTech 2018

The Dream Team Recaps our Trip to San Jose!

The Dream Team is back from the MarTech 2018 Conference, where the latest innovations in marketing, technology and management are shared with thousands of senior-level marketers. Our CEO and COO, Paulo Cigagna and Jim Londeree, flew off to San Francisco and took a leisurely drive down to San Jose to learn about the upcoming trends in B2B marketing technology.

If you’ve ever seen the MarTech 5000 graphic, you know how large the marketing technology landscape has grown. In fact, the MarTech 5,000 now shows there are over 6,800 types of marketing software out there! That number just gets higher and higher every year, while showing no sign of slowing down.

That’s a lot of marketing technology to dig into. So, what trends stood out to us this year?

 

1) Marketing Attribution

 

Day one’s “5 Disruptions to Marketing” presentation by Scott Brinker gave us this insightful statistic: 58.2% of marketing leaders are restructuring their departments to better leverage marketing technology.

With so many new options out there, it’s important to re-assess our marketing stack to ensure it’s best equipped to:

  • Automate for more efficient, streamlined marketing processes.
  • Track campaigns for more accurate marketing attribution and ROI.
  • Understand a lead’s behavior and their stage in the buyer’s journey.
  • Document this data so that it gets to salespeople immediately.

As marketing technology gets smarter with more advanced analytics and data, so should our processes. That’s why this trend ranks as number one on our top three countdown.

 

2) Intelligent Content

 

Content is still king! One of our biggest takeaways from MarTech was how many options are out there for highly targeted content distribution and syndication. With so much content out there, you want to cut through the white noise to reach the right people with the right message.

Intelligent content—whether it’s an informative blog, a guest article, a video, white paper, case study, etc—can establish you as a thought leader while enticing the reader with information that’s valuable to them. In fact, as much as 49% of B2B buyers said they rely more on content to research and make purchasing decisions than they did the previous year!

With intelligent content, your goal is to make sure it’s highly targeted and optimized to reach your buyer with the information they need, the exact moment they need it. Google appreciates informative content, too, so keep SEO optimization as a vital part of your content strategy.

Marketing attribution matters here, too: you should track how long buyers spend on your content so that you know who’s seriously interested. This helps you focus on the buyers that matter.

Predictive lead generation software can make this happen, and that combined with targeted content syndication platforms creates an opportunity for reaching incredible, high-quality leads. Technology has come a long way for content marketing, and we’re excited to explore these new opportunities for our clients!

 

3) Visual Marketing

 

Not all intelligent content is text-based! Visual types of marketing such as infographics and video are also a must for 2018.

Video has been around for ages, but 2017 was one year where video marketing really took off. The statistics on this (found here and here) are pretty massive:

  • Social video generates 1200% more shares than text and images combined.
  • 400% as many customers prefer watching a video about a product over reading about it.
  • Videos can increase landing page conversions by 80%.
  • Viewers retain 95% of a message in video in contrast to retaining only 10% of text.
  • Video drives a 157% increase in organic traffic from Search Engine result pages.
  • Embedded videos in websites can increase traffic up to 55%.
  • By 2019, internet video traffic is expected to account for 80% of all consumer traffic online!

With this boom in video marketing, a bunch of new advancements and video creation platforms have come along with it. At Dream Factory, we’re always examining new ways to leverage and produce video for our clients. We’re looking forward to seeing what else 2018 has in store for visual media.

And that’s our top three round-up for MarTech 2018! Stay tuned to hear more from the Dream Factory blog about the latest in B2B marketing or follow us online to keep up with our thoughts on the industry.

 

Want to know more about Dream Factory’s analytical, results-driven marketing solutions?  We’re here to provide the strategies you need. Contact us and learn what options are right for you.