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Super Bowl Ads of 2018 – Dream Factory’s Top 5

And Why We Can’t Stop Talking About Them It’s that time of year again—the Super Bowl! While some people were cheering for the Patriots or the Eagles last night, the marketing world was watching the Oscars of advertising. Think we’re exaggerating? According to a report by Sports Illustrated media writer… Read more

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Why You Shouldn’t Hire a Marketing Agency

And Four Reasons to Prove We Absolutely Mean It I can see you scratching your head now as you read this headline. “Huh. Why shouldn’t I hire a marketing agency, and why is a marketing agency asking me not to?” you’re likely asking yourself. Perhaps you already have made this… Read more


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Meet the Dream: Poly

Meet Poly – HR & Operations Supervisor Poly has been making dreams come true for almost three years, and we’re lucky to have her as part of the Dream Factory team. She graduated from the University of Central Florida with a bachelor’s degree in Marketing. Poly is integral to the… Read more


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The Dream Team Has a Ball at Topgolf Orlando

Two teams enter. Only one team wins. These were the sacred rules of the Topgolf Orlando showdown between the members of the Dream Factory Agency. Friends became enemies; otherwise pleasant account managers and coworkers became grizzled soldiers in a battle for victory and glory. Perhaps we exaggerate. Or perhaps the… Read more


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How Net Neutrality Impacts Your Business

And Why Losing It Matters Once again, Chairman Pai of the FCC has moved to abolish net neutrality rules. This has sparked a strong reaction online, leaving some bystanders to wonder: what exactly is net neutrality? Why should it matter to me and my business? And if we lose net… Read more


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What Every B2B Brand Should Know About Brand Voice

Three Secrets to B2B Branding Know Your Brand Why Businesses, just like consumers, have needs and desires—and fortunately, their needs are comparatively straightforward. B2B purchases are never impulsive, but focused on necessity and logical reasoning. So when considering your brand, start by asking yourself two simple questions: Why does our… Read more


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3 Reasons to Fall in Love with Marketing Automation

Spreading yourself too thin is an all too common problem for many marketers. Repetitive tasks like blogging, distributing emails, checking leads and other ongoing monthly actions can take valuable time away from focusing on marketing goals or brainstorming for a new project. Instead of drowning in work and cursing the… Read more


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Powerful Marketing at POWER-GEN® International

The power generation industry is growing every day with new technology, innovations and developments. POWER-GEN International is the epicenter of the industry expansion and progress. As one of Dream Factory’s account managers, Morgan Peele, says, “It’s amazing to witness the continuing evolution of the sub-industries within power generation. The technology is… Read more


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Case Study: Increasing Lead Generation in a Competitive Market

In a niche industrial market, our client faced an abundant number of competitors in generating new digital leads. Using our unique methodologies, in one year we were able to generate a 210% increase in lead generation and a 65% increase in marketing efficiency.   Discover below details on what challenges our… Read more


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We’re Attending POWER-GEN International for the 10th Consecutive Year

Dream Factory, a full-service agency specializing in power generation marketing, public relations and advertising, will attend POWER-GEN® International in Las Vegas, NV December 8 – 10, 2015. With over 15 years of power generation industry experience, our current client portfolio includes five of this year’s POWER-GEN International attendees, ranging from $30… Read more


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5 Organic SEO Tips to Help Your Website Rank Higher

Search engine optimization (SEO) is a way of enhancing your website for search engines, like Google and Bing, in a way that clearly communicates the message of your content. Without it, search engines wouldn’t understand what our website content is about, and search results would be a mess of random… Read more


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How Google+ Can Make or Break Your Online Presence

Author: MARIA DICESARE, Marketing Coordinator Google’s mission of absolute control of the Internet wouldn’t be complete without social media domination, starting with its own networking platform. Google+ may have had a slow start, but it will eventually unify all search, social and mobile efforts, making it the future of Google.… Read more