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Meet the Dream

Morgan – Account Manager Morgan has been with us for a little over 2 years now. She has excelled as one of our account managers and has played a key role in some of our client’s success. Morgan graduated from The University of Central Florida with a bachelor’s degree in… Read more

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3 Reasons to Fall in Love with Marketing Automation

Spreading yourself too thin is an all too common problem for many marketers. Repetitive tasks like blogging, distributing emails, checking leads and other ongoing monthly actions can take valuable time away from focusing on marketing goals or brainstorming for a new project. Instead of drowning in work and cursing the… Read more


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Powerful Marketing at POWER-GEN® International

The power generation industry is growing every day with new technology, innovations and developments. POWER-GEN International is the epicenter of the industry expansion and progress. As one of Dream Factory’s account managers, Morgan Peele, says, “It’s amazing to witness the continuing evolution of the sub-industries within power generation. The technology is… Read more


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Case Study: Increasing Lead Generation in a Competitive Market

In a niche industrial market, our client faced an abundant number of competitors in generating new digital leads. Using our unique methodologies, in one year we were able to generate a 210% increase in lead generation and a 65% increase in marketing efficiency.   Discover below details on what challenges our… Read more


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We’re Attending POWER-GEN International for the 10th Consecutive Year

Dream Factory, a full-service agency specializing in power generation marketing, public relations and advertising, will attend POWER-GEN® International in Las Vegas, NV December 8 – 10, 2015. With over 15 years of power generation industry experience, our current client portfolio includes five of this year’s POWER-GEN International attendees, ranging from $30… Read more


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5 Organic SEO Tips to Help Your Website Rank Higher

Search engine optimization (SEO) is a way of enhancing your website for search engines, like Google and Bing, in a way that clearly communicates the message of your content. Without it, search engines wouldn’t understand what our website content is about, and search results would be a mess of random… Read more


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How Google+ Can Make or Break Your Online Presence

Author: MARIA DICESARE, Marketing Coordinator Google’s mission of absolute control of the Internet wouldn’t be complete without social media domination, starting with its own networking platform. Google+ may have had a slow start, but it will eventually unify all search, social and mobile efforts, making it the future of Google.… Read more


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How to Master Google Algorithm Updates

Author: MARIA DICESARE, Junior Marketing Coordinator Panda and Penguin and Hummingbird, oh my! Google recently introduced its new search algorithm, Hummingbird,which has affected roughly 90% of all searches. To put that high percentage into perspective, past updates like Panda and Penguin only affected 5% of searches, at most. This was… Read more


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How to Save Your Marketing Efforts from the “DVR” Effect

Author: MONIQUE OLAN, Marketing Supervisor The DVR has given each TV viewer the opportunity to fast forward and skip over the TV ads that brands spend large amounts of money and time trying to create. It has been a huge influence on whether companies even try to invest in this media outlet,… Read more


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3 Reasons Why Your Site Needs to Be Responsive in 2014

If your website is not responsive yet, it should be. A responsive site, if you have not heard, simply means that your website “responds” to fit and function on various screen sizes, from a desktop to different tablets and smartphone browsers, while still using the same code. One previous trend,… Read more


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2 Signs You’re Doing B2B Content Wrong and How to Turn it Around

Author: KEVIN STANLEY, Copywriter No one likes to hear what they’re doing is wrong, especially when it comes to their own business. However, pinpointing what you’re doing wrong and learning how to fix it can really help you bring more success to your company. One of the places companies tend to… Read more


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How Not to Be a Marketing Creeper

Author: MONIQUE OLAN, Marketing Supervisor Behavioral tracking data on potential customers has become a huge influence on integrated marketing efforts. From demographic information to interests, points of engagement, related activities, and more, the details of data you can gather on a potential customer these days helps feed more information for marketers to… Read more