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Separating Fact from Fiction: The Top Chatbot Myths of 2018

Your Guide to Chatbots & What They Can Do for Your Business   There’s been a lot of “chat” about chatbots in the marketing world this year. What’s all this talk about AI-powered chatbots about? Are chatbots just a passing fad or should you be looking into them more seriously?… Read more

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What is GDPR Compliance (And What is Dream Factory Doing About It)?

Your Quick Guide to Complying with General Data Protection Regulation   The EU’s latest update to General Data Protection Regulation (GDPR) compliance goes live May 25th, and for those who do international business, this can lead to a lot of questions: “Do I need to worry about GDPR? What does… Read more


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Our Top 3 Trends of MarTech 2018

The Dream Team Recaps our Trip to San Jose! The Dream Team is back from the MarTech 2018 Conference, where the latest innovations in marketing, technology and management are shared with thousands of senior-level marketers. Our CEO and COO, Paulo Cigagna and Jim Londeree, flew off to San Francisco and… Read more


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Super Bowl Ads of 2018 – Dream Factory’s Top 5

And Why We Can’t Stop Talking About Them It’s that time of year again—the Super Bowl! While some people were cheering for the Patriots or the Eagles last night, the marketing world was watching the Oscars of advertising. Think we’re exaggerating? According to a report by Sports Illustrated media writer… Read more


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Why You Shouldn’t Hire a Marketing Agency

And Four Reasons to Prove We Absolutely Mean It I can see you scratching your head now as you read this headline. “Huh. Why shouldn’t I hire a marketing agency, and why is a marketing agency asking me not to?” you’re likely asking yourself. Perhaps you already have made this… Read more


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Meet the Dream: Poly

Meet Poly – HR & Operations Supervisor Poly has been making dreams come true for almost three years, and we’re lucky to have her as part of the Dream Factory team. She graduated from the University of Central Florida with a bachelor’s degree in Marketing. Poly is integral to the… Read more


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The Dream Team Has a Ball at Topgolf Orlando

Two teams enter. Only one team wins. These were the sacred rules of the Topgolf Orlando showdown between the members of the Dream Factory Agency. Friends became enemies; otherwise pleasant account managers and coworkers became grizzled soldiers in a battle for victory and glory. Perhaps we exaggerate. Or perhaps the… Read more


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How Net Neutrality Impacts Your Business

And Why Losing It Matters Once again, Chairman Pai of the FCC has moved to abolish net neutrality rules. This has sparked a strong reaction online, leaving some bystanders to wonder: what exactly is net neutrality? Why should it matter to me and my business? And if we lose net… Read more


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What Every B2B Brand Should Know About Brand Voice

Three Secrets to B2B Branding Know Your Brand Why Businesses, just like consumers, have needs and desires—and fortunately, their needs are comparatively straightforward. B2B purchases are never impulsive, but focused on necessity and logical reasoning. So when considering your brand, start by asking yourself two simple questions: Why does our… Read more


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3 Reasons to Fall in Love with Marketing Automation

Spreading yourself too thin is an all too common problem for many marketers. Repetitive tasks like blogging, distributing emails, checking leads and other ongoing monthly actions can take valuable time away from focusing on marketing goals or brainstorming for a new project. Instead of drowning in work and cursing the… Read more


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Powerful Marketing at POWER-GEN® International

The power generation industry is growing every day with new technology, innovations and developments. POWER-GEN International is the epicenter of the industry expansion and progress. As one of Dream Factory’s account managers, Morgan Peele, says, “It’s amazing to witness the continuing evolution of the sub-industries within power generation. The technology is… Read more


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Case Study: Increasing Lead Generation in a Competitive Market

In a niche industrial market, our client faced an abundant number of competitors in generating new digital leads. Using our unique methodologies, in one year we were able to generate a 210% increase in lead generation and a 65% increase in marketing efficiency.   Discover below details on what challenges our… Read more