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Why AI and Machine Learning Won’t Make Agencies Obsolete

And How Automation Makes Us Stronger Competitors Hollywood has taught us that machine learning and artificial intelligence will someday replace us. Movies like Terminator have provided us with a paradigm that it’s us or them. Simply put, this is not the case. It’s true that machine learning is growing at an exponential rate… Read more

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Why Account-Based Marketing is B2B’s Ace in the Sleeve.

For any business, finding and generating leads can be intimidating. This is especially true in the B2B business model. There’s often the misconception that spending more means getting more. However, the good news is that misconception is completely false. Casting a wide net is no longer an effective use of… Read more


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5 Ways to Weather “Digital Disruption”

  …And How Dream Factory Helps You Do It “Digital disruption” is the shift that occurs when advances in technology affect an industry’s business model and impact the value of its goods and services. While this isn’t a new concept (when was the last time you went to a Blockbuster?),… Read more


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How to Make Your Employees Your #1 LinkedIn Advocates

B2B Strategies to Increase LinkedIn Social Presence   LinkedIn has been the best social for B2B social presence for some time now, and it’s not hard to see why: LinkedIn is all about business.   On Facebook and Instagram, you’re competing with cute cat photos and posts about friends and… Read more


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Happy Birthday, Dream Factory! Celebrating 19 Years of Innovation

Happy birthday, Dream Factory! Back in August of 1999, Paulo Cigagna and Jim Londeree founded a marketing agency designed to help their clients succeed in an increasingly competitive marketplace. Nineteen years of innovation later, the Dream Team celebrated our company’s anniversary with a Café Noir company lunch (our favorite!). What’s… Read more


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5 Steps for Finding the Perfect Keywords for SEO

Your Rainbow to the “Pot of Gold” of SEO Ranking   When it comes to SEO, having the perfect keyword can definitely feel like finding the “pot of gold” at the end of the rainbow. When it’s a struggle to find the right keywords, though, it can be overwhelming to… Read more


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Separating Fact from Fiction: The Top Chatbot Myths of 2018

Your Guide to Chatbots & What They Can Do for Your Business   There’s been a lot of “chat” about chatbots in the marketing world this year. What’s all this talk about AI-powered chatbots about? Are chatbots just a passing fad or should you be looking into them more seriously?… Read more


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What is GDPR Compliance (And What is Dream Factory Doing About It)?

Your Quick Guide to Complying with General Data Protection Regulation   The EU’s latest update to General Data Protection Regulation (GDPR) compliance goes live May 25th, and for those who do international business, this can lead to a lot of questions: “Do I need to worry about GDPR? What does… Read more


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Our Top 3 Trends of MarTech 2018

The Dream Team Recaps our Trip to San Jose! The Dream Team is back from the MarTech 2018 Conference, where the latest innovations in marketing, technology and management are shared with thousands of senior-level marketers. Our CEO and COO, Paulo Cigagna and Jim Londeree, flew off to San Francisco and… Read more


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Super Bowl Ads of 2018 – Dream Factory’s Top 5

And Why We Can’t Stop Talking About Them It’s that time of year again—the Super Bowl! While some people were cheering for the Patriots or the Eagles last night, the marketing world was watching the Oscars of advertising. Think we’re exaggerating? According to a report by Sports Illustrated media writer… Read more


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Why You Shouldn’t Hire a Marketing Agency

And Four Reasons to Prove We Absolutely Mean It I can see you scratching your head now as you read this headline. “Huh. Why shouldn’t I hire a marketing agency, and why is a marketing agency asking me not to?” you’re likely asking yourself. Perhaps you already have made this… Read more


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Meet the Dream: Poly

Meet Poly – HR & Operations Supervisor Poly has been making dreams come true for almost three years, and we’re lucky to have her as part of the Dream Factory team. She graduated from the University of Central Florida with a bachelor’s degree in Marketing. Poly is integral to the… Read more